Active Management encourages participation in ClubIntel’s 3rd annual international health/fitness industry trend study

“ClubIntel is the global leader in conducting market research related to the health/fitness industry. They have announced the launch of the 3rd Annual International Health/Fitness Industry Trend Study – What’s All the Rage and we saw this as a fantastic partnership to gather industry data on the Australian industry and the International industry,” said Justin Tamsett, Managing Director of Active Management.

This comprehensive industry trend study will explore the types of facilities/equipment, programs, services, and training protocols and technologies that health/fitness professionals and operators offer consumers to support their journey to a healthier way of life. It is the only industry trend study that measures present adoption levels and tracks the changes in adoption over time.

The 2016 report, which garnered engagement from over 4,000 organisations, provided in-depth insights, such as:

  • Levels of market adoption experienced by 90 different trends. In 2016, the second most highly adopted category of fitness equipment was non-traditional functional training equipment (e.g., battle ropes, tires, etc.) at 72%.
  • The level of growth experienced by each trend over a three-year period. In 2016, the fastest growing technology trend among fitness facilities over the previous three years were virtual group exercise classes at 390%.
  • The classification of trends as emerging, growth, mature or in decline. In 2016, yoga and group cycling were identified as mature trends, while barre classes and fitness wearables were classified as emerging trends.
  • The identification of niche trends that have appeal among a narrow consumer base such as holistic health services, medical spa services, EMS training and physical therapy.

This year’s study will provide the same depth of insight as previous years, including the exploration of emerging industry practices.

“At Active Management, we understand that for individuals and our industry to develop we need data. We also need to compare our industry trends with international trends. We have worked with ClubIntel for over a decade, so we are comfortable and confident in the quality of the study. This is an exciting opportunity for every fitness business owner,” said Justin Tamsett. “We highly recommend taking 5 to 10 minutes and completing the study.”

An Executive Summary of the 2017 International Health/Fitness Industry Trend Report – What’s All the Rage will be available free of charge through ClubIntel’s websites, as well as through its study partners by December 2017. An in-depth report will also be available through or by emailing Or for more information visit

About ClubIntel

ClubIntel is a brand insights and market research firm focused on serving the health/fitness and private club industries. ClubIntel has collaborated with IHRSA on several industry-based research initiatives, including the 2013, 2014, 2015 and 2016 Health Club Consumer Report and 2016 State of the Mexican Health and Fitness Industry Report; the 2015, 2016 and 2017 Financial and Operational Benchmarking Reports for the Association of Fitness Studios; the 2016 and 2017 State of the Industry Reports for the Club Spa and Fitness Association.