Mark Moon Fitness and the Australian Barbell Company have created an affiliation that is designed to help health clubs and fitness studios attract new and retain existing members, by expanding their current group fitness timetable.
This affiliation between the Mark Moon Fitness program “STRENGTH Full-Body Workout”, and the Australian-made group fitness equipment manufacturer and supplier, is regarded as a symbiotic fit largely due to both companies being wholly Australian-owned and operated, which ensures that programming and equipment provisions are specifically designed to satisfy the unique needs of the Australian marketplace, while also inspiring other Australian businesses to secure their foothold in the highly competitive fitness marketplace.
Mark Moon says of the alliance:
“I’m extremely excited to work with the Australian Barbell Company. I’ve been using their equipment for many years now, and have always found their products versatile and easy to use, unlike other group fitness offerings on the market, which are often functional for just one class type.”
“The products manufactured by the Australian Barbell Company work seamlessly with my STRENGTH Full-Body Workout because, for example, their bars come in various weights and lengths, making them highly versatile for mobility drills; the plates are round, which ensures they land safer and with a more even weight distribution; and the durable weight plates are easy to hold, stack and use for a range of exercises, so they perfectly match the variety and adaptability of the STRENGTH Full-Body Workout and all the different exercises that are undertaken during a typical class.”
Mark’s role involves the delivery of instructor training and programming to fitness facilities, as well as the provision of support and advice as to what equipment is best suited for each studio, and how to program for optimum use of both the equipment and space.
“Through this affiliation, I look forward to providing world-class programming and instructor training to the country’s most innovative group health clubs and fitness studios,” explains Mark.
Jenny Harding, the Managing Director of Australian Barbell Company says:
“The Australian Barbell Company has been operating for over 75 years and during this time we’ve successfully aligned with many programs and organisations within the industry, and we’re very excited to be affiliated with Mark Moon Fitness and the STRENGTH Full-Body Workout program.”
“Through this affiliation we’ll be able to offer existing and new gyms and fitness centres, a much-needed alternate program to broaden their offering. The mutual benefit of supporting an Australian-based company will help ensure the continued production of Australian-made fitness equipment, and encourage other upcoming local businesses to tackle the highly competitive fitness industry.”
“In today’s highly competitive marketplace, and with the boom in boutique studios, it’s more important more than ever for group fitness timetables to offer variety and fresh new workouts, which is precisely what we’re providing.”
For a free no-obligation chat about how this affiliation can help your business boost its membership, participation and retention, contact Mark at Mark Moon Fitness: