BFT, the Australian fitness franchise that has taken the world by storm has launched their first studio in the UK.
BFT Leicester opened this week, with a member launch number well above their average, with almost 200 foundation members, which shows how successful the BFT brand and product will be in new markets.
After landing a $60 mil deal with Xpoential Fitness last year, who are now Master Franchisors of the US and Canada, the APAC team are focusing their energy on more launches in Australia, Asia, Eu and UK. They have also managed to almost sell out in NZ in under three years.
“We are really excited to finally have our feet on the ground in the UK market. We know that having our first studio is a massive ice breaker for people to be able to get in and see what it’s all about. This will be the firstof many in the UK!”
Aitchison, the new CEO of BFT’s APAC region says:
“Cam Falloon (the founder of BFT) has been over in the UK ensuring our first studio launch was a success. The interest across the UK and Europe has been huge, so we are confident that our growth into these new markets will be steady and strong. Things will happen pretty quickly!”
David Aitchison was brought in as the new CEO of BFT’s APAC region in July, allowing the former Joint CEO’s Cameron Falloon and Richard Burnet to explore the UK and European markets.
After landing a $60 million cash upfront deal with Xponential Fitness in October last year, the already popular brands interest has skyrocketed both with franchisees and members. Their memberships are higher than pre-pandemic days and their franchise sales have almost doubled.
For more information: https://www.bodyfittraining.com/
Since being founded in 2017, BFT has opened over 200 franchises across Australia, New Zealand, Singapore and USA. Their new $60 million cash-upfront partnership with Xponential fitness will allow BFT to focus on existing and new markets in Asia Pacific and beyond, while capitalising on Xponential’s global strength and reach.
Programs Developed by Professional S+C Coach: Programs have been designed by Body Fit Training’s Joint CEO Cameron Falloon who had an extensive career as the S+C coach for high profile AFL and soccer teams. He was the PT for the late Princess Diana.
Technology: BFT use science and technology to drive positive outcomes for people at all fitness levels. The technology allows BFT to show high level visual content on multiple digital displays so coaches can spend more time concentrating on members in opposed to showing them how to do an exercise. BFT use superior prescribed heart rate tech to drive members results.
BFT3- Heart rate specific tech: BFT have launched their own bespoke heart rate system which doesn’t just reward high heart rates like normal tech does. This completely bespoke system means members are getting better results by hitting the correct zones. For example, being at a 90-99% heart rate in a strength class will not get you the desired outcome of getting stronger and building muscle, so the technology does not reward members for being in the wrong zone, encouraging members to follow the prescription.
Backed by Science: The 50-minute workouts are programmed to help reduce fat and create lean muscle. They are organised in 4-6 week progressive blocks to ensure members can keep improving over time.
Big Names Involved: Channel 7’s Hamish McLachlan is a silent investor and many major athletes have come on board as franchisees including Essendon AFL star Zach Merrett owns three BFT’s; Mitch Aubusson from Sydney Roosters owns BFT Ballina and Tim Paine, current Australian cricket captain, has secured the Tasmanian franchise rights to BFT with former Aus cricketer George Bailey and AFL legend Nick Riewoldt.