Cockburn Aquatic and Recreation Centre Wins Not-for- profit Fitness Business of the Year at 2020 Australian Fitness Awards.

The fourth 2020 virtual Australian Fitness Awards ceremony took place today with Cockburn Aquatic and Recreation Centre in Western Australia announced as the national winner of the Not-for-profit Fitness Business of the Year award.

Held by the nation’s peak fitness industry body, Fitness Australia, the Awards recognise and celebrate individuals, businesses and community groups dedicated to improving the health and wellbeing of Australians by providing exceptional programs and high quality professional services.

The annual event is the only national awards program dedicated to the fitness industry and received a record 2,000 nominations across eleven categories for individuals, businesses and community groups.

Cockburn Aquatic and Recreation Centre (ARC), proudly owned and operated by the City of Cockburn, is considered a next generation facility combining elite sport, education and community sport and recreation in one world-class facility, strategically designed to achieve their vision of ‘more people, more active, more often.’

The unique integration of an elite AFL sports club and tertiary education provider offers a multitude of benefits to the community including, local jobs, training opportunities and hands-on education opportunities for university students, as well as year 11 and 12 students.

In addition to enriching the lives of their community through health and fitness and unique educational opportunities, the Cockburn ARC team pride themselves on delivering a service vision that exceeds industry standards and customer expectations.

As part of Cockburn ARC’s commitment to service excellence, they have implemented a service improvement program to ensure the team are consistently providing outstanding quality service across communication, professionalism, personal appearance, presentation and supervision.

The service improvement program employs a third party to assess the team on a monthly basis against the service streams in order for Cockburn ARC to ensure they can continually improve their service delivery and reflect best practice industry standards and workplace culture.

Fitness Australia has not only recognised Cockburn ARC for their excellence in service and delivery, they have also been recognised for their outstanding achievements that have greatly impacted their community as a whole.

These achievements include, exceeding the average of visitors per day feasibility study projections by 41%, generating an added $30.3 million to Australia’s output through annual operations, offering 500 university trainee positions and hosting a community concert with more than 8,000 attendees, indirectly generating $187,000 for the local economy.

Fitness Australia CEO, Barrie Elvish, congratulated the Australian Fitness Award winners and said the award recipients’ stories of commitment and excellence were outstanding.

Mr Elvish said:

“Every Award winner has demonstrated the upmost dedication to the health and wellbeing of their communities through consistently delivering high quality services in a professional and safe manner.”

“Furthermore, it is humbling to hear the stories of our members going above and beyond to connect and support their local communities, to create a space that is much more than just an exercise facility.”

An expert panel, consisting of a diverse group of industry representatives, conducted a thorough assessment of each finalist across a range of areas including professionalism, customer care, knowledge and skills, safety, and leadership to select the category winners.

The next virtual award ceremony will take place on Thursday May 14 and will announce this year’s Fitness Educator of the Year.

More information about the 2020 Australian Fitness Awards can be found here.