Fitness Australia welcomes new CEO, Barrie Elvish

The peak industry association, Fitness Australia has today announced the appointment of new CEO Barrie Elvish, whose key goal is to continue to drive the development of the Association, as it evolves to meet the needs of its members, the industry and its consumers.

Chairperson of Fitness Australia, Jayne Blake welcomes the new CEO to the team.

“Barrie offers some great expertise and a relevant new perspective in an area that he knows well from his experience with similar not-for-profit organisations. Having spent the past five years in CEO roles in the health sector including Autism SA and Wimmera Uniting Care, I’m very confident that Barrie will take Fitness Australia to the next level.”

With his key skills comprising teaching, marketing and business development, Barrie aims to build on Fitness Australia’s well-established foundations to support the Association in achieving its vision of empowering the industry to have more Australians be more active, more often.

“I’m here to ensure that any necessary changes are made, whilst being guided by our members, and the needs of the fitness industry,” says new CEO of Fitness Australia Barrie Elvish. “I want to build a professional association that continues to support the fitness industry in delivering services to create healthier communities.”

With a passion for his family, running and water sports, Barrie’s life achievements include completing the Kokoda Trail and Machu Picchu treks.

About Barrie Elvish

  • Barrie began his professional career as a senior secondary teacher focusing on Outdoor Education and History.
  • Upon leaving teaching Barrie was appointed as the South Australian manager of the Duke of Edinburgh’s Award and after completing his MBA, Barrie took up several marketing and business development roles in the not-for-profit and Association sectors, working for such organisations as the National Trust, St John Ambulance and the independent school sector.
  • In 1997 Barrie was appointed as the General Manager of the University of SA Students’ Association and successfully stewarded the organisation through the introduction of Voluntary Student Unionism.
  • In 2000, he was selected as the inaugural CEO of C&K in Queensland and built the Association to be Australia’s second largest early childhood organisation with over 400 centres.
  • Barrie resigned from C&K in 2013 and subsequently has assumed CEO roles at Wimmera Uniting Care, Autism SA and WDEA Works, guiding all three organisations through deregulation, the introduction of NDIS and strategic reviews.
  • Barrie is married with two Sydney based sons with whom he has completed the Kokoda Trail and Machu Picchu treks. An avid runner and participant in all water sports, Barrie is also a dedicated hot rod aficionado.

About Fitness Australia

Fitness Australia is the national peak fitness industry association which exists to empower over 22,000 AusREPs and 3,300 fitness businesses owners, with a vision to have more Australians be more active, more often.

Fitness Australia’s vision is delivered through;

  • Proactive Leadership – Fitness Australia is the credible, recognised voice of the industry and is influential in driving improvement, innovation and reform.
  • Meaningful Engagement – Fitness Australia provides value to stakeholders, resulting in strong, mutually beneficial relationships.
  • Service Excellence – Fitness Australia embodies and enables ongoing quality improvement, building industry credibility and driving growth
  • Financial and Operational Sustainability – Fitness Australia creates an environment in which Fitness Australia and its members drive sustainable and efficient operations.

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