Fitness Business Sales is a specialist consultancy, providing proven strategies for franchise growth, profitable sales of health club, start-ups as well as advice for growth and exit and broker services.

A mere six months after launching, Fitness Business Sales is continuing its rapid expansion by welcoming Jason Laurence as a Senior Advisor.

Damien Bain, Co-Founder and Director of Fitness Business Sales explained:

“Jason Laurence is widely regarded as a leading authority in franchise sales and health club growth. He has been involved in all aspects of business operations and brings to our team, valuable skills ranging from business acquisition to franchise sales.”

Jason’s experiences include working in franchising, having had several roles in the big box and functional strength arena, and he’s worked with large brands like Fitness First. He has also been a keynote speaker at Asia Pacific Conference in Mumbi (India), as well as countless other speaking engagements across Australia and New Zealand, on all things fitness business.

Damien added:

“I’m really excited to welcome Jason to the team. Primarily, he will be focusing on franchise recruitment, to bring on the new green field sites. He’ll also be working on the exit side of the business, assisting current health club owners with their exit strategies and sales.”

Fitness Business Sales now works with some large franchise groups in Australia such as Fitstop, Infinite Cycle, Fitness Cartel and more. They also recently partnered exclusively with Evolution Wellness to launch in Australia, the brand Fire Fitness.

Jason can be contacted via or to find out more about how Fitness Business Sales can help you achieve the growth, expansion or a successful sale of your fitness business go to

About Fitness Business Sales

With over 20 years’ experience in the fitness industry, the team at Fitness Business Sales (FBS) specialise in assisting gym owners increase the profitability of their business, whether their goal is to grow, run, or sell a business for the best return possible. The team also assists with the recruitment of franchise partners for leading brands across Australia. For our clients that are looking at exiting their business FBS us a unique business appraisal tool, FBS will complete a detailed assessment of your business that will accurately identify your current reality, your opportunities, and the gaps between. The consultants at FBS are passionate about your success, which is why we take the time to truly understand your business right from the very beginning. We are natural problem-solvers and leverage our wealth of networks, market knowledge and industry insights to assist our clients. If you have been considering the sale of your gym or and are wondering how the process works, how you can get the best return and what you need to grow your brand in franchising before going to market visit and then drop us a line – we can help.