Are you an aspiring health/fitness entrepreneur and desperate to take your side hustle to the next level?

This year, the Fitness Show, which is returning in 2019 for its 14th year, bringing together some of the biggest fitspo celebrity names, fitness and wellness brands in Australia, is launching something completely new: The Start-Up Hub.

The Fitness Show Sydney and its Event Director, Shaun Krenz, have joined forces with some of its top talent, Dan Conn, Ellice Whichello and Kwame Duah, to launch the The Start-Up Hub – offering a once in a lifetime opportunity for one Aussie entrepreneur to showcase their next fitness project/business at the International Convention Centre in Sydney! With health, fitness and wellness being a hugely competitive market, this could be your chance to take your business to the next level.

Director of The Fitness Show, Shaun Krenz, says the event is the perfect showcase, and launching pad, for the biggest fitness trends and brands emerging in 2019.

“Many exhibitors have seen great success from using The Fitness Show as a launching pad, like EHPLabs for example, which started at The Fitness Show on the smallest stand but very quickly went on to hold one of the biggest stands at the show. They are now are one of the more well recognised brands in the market.

“Companies like Reebok and Lorna Jane have also commented that the shows are critical in helping them maintain their status within the industry. They use the events as a platform to engage all of their core segments with exclusive product launches. Life Fitness, the leaders in the commercial equipment category, consider the event to be without question the most specific and successful marketing activity that they do.”

Think you’ve got what it takes to enter? Check out more details below:

About the Competition

Winning this contest would earn you the following;

  • A free 2×2 stand in the heart of the start-up hub for all three days of the Fitness Show Sydney 2019
  • A $1,000 cash prize to help you on your entrepreneurial way
  • Consultation with the 4 judges of the contest during the Fitness Show to provide knowledgeable business advice for your beansprout business
  • Complimentary press and social promotion via the Fitness Show’s platforms as winner of the Fitness Show start-up Hub contest

How to enter

Selecting a winner won’t be easy. The four judges (Dan Conn, Ellice Whichello, Kwame Duah and Shaun Krenz) will be looking for the start-up that they think has got the potential to succeed in the long run and displays the drive to do so. To enter, all you need to do is create a short video lasting no longer than 60 seconds showcasing your brand/idea and what your business stands

for. Ideally the video will be a show and tell of who you are and why you’re a worthy winner. Take this opportunity to stand out, the judges want to see what you’re made of so make your screen time worth every second!

Videos should be public & uploaded to Instagram, tagging @ausfitnessshow & #FitStartUp2019

For more information, visit the Start Up Hub at the


Competition closes on March 17th at 11:59 PM AEST

The 10 finalists will be announced on Monday, March 18th. The Grand Prize Winner will be announced on Thursday, March 21st.

About the Fitness Show

The Fitness Show is open to trade and general public from 10am – 5pm daily across the 12-14 April 2019 at the ICC Sydney. The exclusive industry zone will be open from 12-13 April 2019. For more information visit and follow Facebook and Instagram for updates on show features, timetables and confirmed celebrity guests.

The Fitness Show will also be held in Brisbane: 13-14 July 2019, and Melbourne: 26-27 October 2019.