Long gone are the days of yoghurts drowning in sugar and a long list of ingredients you can’t pronounce, five:am has launched a new range that makes things simple.

Introducing five:am SIMPLY. Yoghurt as it should be – made with nothing but yoghurt and fruit or honey. It doesn’t include any added sugar, any nasties, preservatives or anything artificial, it’s just made up of 100% natural ingredients.

Shaun Peverill, Marketing Director ANZ, at five:am said “We understand that Australian consumers are becoming more health conscious and want to know exactly what they’re putting in their mouths. With so many yoghurts on the market it can be quite daunting when you find out some of the hidden ingredients include added sugars, sweeteners, starches, thickeners, gums, colours and reconstituted juice.”

“The entire concept behind SIMPLY is one of honest simplicity that tastes great. We’ve used only the best natural ingredients for our new range of creamy yoghurts and they contain just yoghurt and fruit or honey”.

Available in four delicious flavours; strawberry, passionfruit, mango and honey, the five:am SIMPLY range is enriched with up to one billion probiotics per serve.

Australians can now purchase the new five:am SIMPLY range in 120g pouches, 170g or 550g tubs at Woolworths, Coles and selected IGA stores nation-wide.

It’s SIMPLY yoghurt. No nasties, just goodness.

About five:am

five:am is all about helping people feel great from the inside out with delicious, wholesome food. It’s about embracing the here and now and being the best you, whatever that might be.