This holiday season, LES MILLS® Virtual is providing clubs all over the globe with a solution to prevent group fitness class cancellations and maximise member attendance and retention.
Findings from the Les Mills 2021 Global Fitness Report indicate that:
With LES MILLS Virtual:
- Over half of all Virtual users visit three times per week
- 21% of Virtual users have been a member of their current gym for more than one year
Without LES MILLS Virtual:
- 2/3 of gym members use their gym less than 1.9 times per week
- 15% of non-Virtual users have been members for more than one year
How LES MILLS Virtual can help your business
The average fitness studio sits empty for 50 to 80 per cent of the day. LES MILLS Virtual enables you to offer scheduled and on-demand workouts in your studio. Running LES MILLS Virtual classes in off-peak times brings group fitness to entirely new markets, such as shift-workers and parents, while closed captions ensures accessibility for those who are deaf or hard of hearing. When offered in conjunction with live Les Mills classes, LES MILLS Virtual will expand your current timetable and optimise your studio space. PLUS, an in-studio Virtual offering means you’ll never have to cancel a class or find a cover Instructor, and your Instructors won’t have to work through injury or illness ever again.
LES MILLS Virtual has generated great success for so many clubs, including Willows Health & Lifestyle Centre in Queensland whose results include:
✔ 30% of total visits to the centre are for group fitness
✔ 26% increase in attendance in cycle classes
✔ 22% increase in total number of Virtual visits
✔ 8% increase in number growth, which was 5% greater than expected;
and Health & Fitness World in Tasmania, whose results include:
✔ 37% increase in number of visiting members
✔ 16% increase in monthly attendance to group fitness classes
✔ 14% increase in weekly swipe-ins
✔ 8% increase in number of members attending group fitness classes
Australian-based clubs may also be eligible to access third-party finance, which may mean LES MILLS Virtual is more affordable than you realise. To learn more about how LES MILLS Virtual can help you maximise member attendance and retention, and prevent class cancellations, watch this short video or contact your local Business Partnership Manager in Australia or Southeast Asia.
ABOUT LES MILLS ASIA PACIFIC
Les Mills is a global market leader in group fitness and team training solutions, delivered by 140,000 certified instructors in 21,000+ clubs across 110 countries. For 25 years, Les Mills Asia Pacific has been meeting the group fitness needs of clubs and Instructors in Australia and Southeast Asia, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.
Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep your members connected to your club, and to reach new audiences with omni-channel fitness solutions, both inside and outside your physical location. These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+; LES MILLS Content (enabling you to host over 100 Les Mills workouts on your own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training; and a proven Group Fitness Management system to help clubs achieve their maximum business potential. To find out how Les Mills Asia Pacific can help you create a healthy and sustainable business, contact your local Business Partnership Manager in Australia or Southeast Asia for a no-obligation consult.
