When it comes to moving forward and encouraging people back into facilities for the ultimate club experience, it’s important that we meet members where they want to work out.

Making people comfortable with physical activity both in and out of the gym has never been more important. This is why Myzone launched the MZ-Switch, the world’s first interchangeable heart rate monitor for the gym, outdoors or in water.

The new Myzone device helps you to reach more of your membership. This deeper reach will make more members feel even better about their exercise routine, enhancing their lifetime value for your business. The question is: how?

More ways to wear, more ways to move.

Firstly, the MZ-Switch overcomes the biggest objection prospective movers have had over the last 10 years; that is the perception that a chest strap heart rate monitor will be uncomfortable. We listened to the feedback from the field and have therefore introduced an option for the arm and wrist, reducing friction for new users to get started.

Comfort and self-care combined.

Secondly, we learned that body conscious people sometimes have issues with both chest strap connectivity and the concept of raising their shirt to adjust the strap while on the gym floor. This wrist and arm capability of the MZ-Switch eliminates both those issues, which also helps alleviate some massive mental health and anxiety concerns at the same time.

It’s time to make waves.

Thirdly, the most popular request from your members over the last 10 years has been: “When will I be able to track swimming?” Again, we heard the calls and have ensured that the device is effective when it comes to swimming laps. See it in action.

Drive lifetime value for your business.

So what do you need to know for your members and clients? Myzone has launched the Switch to remove friction and to add value, which will help you as fitness business professionals to reach further into your membership population. That means you’re making more of your people feel good about exercise and driving their lifetime value for your business.

For more information visit the MZ-Switch homepage.