Infinite Cycle is Australia’s only virtual cycle studios with responsive, leaning bikes teamed with state-of-the-art technology.

Using the highest quality, most innovative products and expertise from around the globe, Infinite Cycle offers the most immersive cycle experience on the market and one of the most exciting fitness franchise options on the market.

The group is set to launch 15 new cycle studios over the next 12 months, largely due to the introduction and future contribution of two new team members; Damien Bain and Matt Nissen join the brand’s Executive Team, led by Co-Founders Alan Sacharowitz and Dani Carr.

Mr Carr said:

We are very excited to welcome our two new executives and see our team grow. The specific expertise that these two highly skilled and extensively experienced professionals will bring to Infinite Cycle, will ensure new levels of support to current franchisees and deliver strong growth for the brand in the future.”

Infinite Cycle has engaged Damien Bain from LEBC as Head of Franchising, to head up their franchising division and Matt Nissen as Chief Revenue Officer, focussing on overall growth and management of the top line.

Mr Bain, Chief Executive Officer and Founder of Leading Edge Business Consulting, commenced his fitness career 20+ years ago, as a health club owner in Melbourne.  He then managed the opening of more than 47 clubs for various brands across Australia.  He has worked in a variety of roles including an extensive period as Fitness First’s NSW State Manager and National Site Acquisitions Manager, Genesis Fitness Clubs’ National Operations Manager and General Manager of some smaller Franchised Functional Studios including Premium Lifestyle Clubs and EMSStudios.

Mr Nissen, Chief Operating Officer of Natuzzi Italia (Victoria), a world-renowned furniture company, has strengths in overseeing marketing, strategy, business development, customer success and overall operations. Nissen completed a double degree at university in Commerce/ Exercise and Sport Science and is a former representative football player (AFL), triathlete and Ironman. During his time as owner of his own personal training business, Nissen realised his passion for helping people achieve happiness through exercise. He is also a former State Manager, Sales and Marketing for ISC Sport.

Mr Sacharowitz said:

“We are extremely excited to bring both of these professionals in as part of the expanded Infinite Cycle International team, to participate in the accelerated implementation of the Infinite Cycle brand across Australia.” 

“Although COVID has had a catastrophic impact on the fitness industry, it has forced us to accelerate one of our medium-term plans to bring Infinite Cycle into the homes of our members.  We had no option but to prioritise this idea and develop Infinite Cycle @Home, a project that we were able to develop and implemented in record time.  This has been an exciting challenge and the initial acceptance of trials of our @Home online live streaming sessions over the past month, coupled with the hiring out of our unused bikes, has been exceptionally strong.  We are pleased to have officially launch this division on 7 September.”

For more information visit or email