Frequently selling out in retailers in the US and new at Woolworths, ​FreshPaper​ is set to transform the way Aussies buy, store and reduce fresh produce waste. The all natural and small piece of biodegradable paper infused with a secret combination of organic spices has the ability to keep your fruit and vegetables fresh for up to 2 to 4 times longer.

In an age where people are constantly trying to become more sustainable, there are certain things that can seem impossible to prevent, ie. the decomposition of food – this was inevitable – until now. ​FreshPaper​ is infused with organic spices that inhibit bacterial and fungal growth as well as enzymes that cause over-ripening. One sheet of FreshPaper​ can reduce your fresh produce wastage by more than 50%. All the precious items that tend to spoil first, like berries and avocados, can now be enjoyed and not wasted. It’s the little things like FreshPaper that make a dramatic difference to busy lives and the environment.

FreshPaper,​ $7.99 (4 sheet pack) is a surprisingly
simple concept; just place the natural food saver
sheet into any fridge crisper drawer, fruit bowl or wherever you store your fruits and vegetables. The sheets stay active for up to 30 days and each sheet is: recyclable, biodegradable, compostable, organic and vegan friendly.

FreshPaper’​ s founder, Kavita Shukla, discovered the active ingredients after accidentally drinking contaminated tap water in India when she was a teenager. Her grandma gave her a home remedy – a mixture of spices – which prevented her from getting sick. This was the beginning of Kavita’s creation.

Kavita’s incredible story from simple beginnings, belief and empowerment has inspired millions worldwide. She has received several international honors as an inventor, designer, and entrepreneur including being featured as one of the “7 Entrepreneurs Changing the World” by ​Fast Company​, listed on the Forbes “30 under 30” and named TIME Magazine’s “5 Most Innovative Women in Food”.