Recognising technology as key ingredient for business resilience.

Keepme has been named as an official platinum partner of the 2nd Fitness & Recreation Industry Technology Summit. The event is being held on Tuesday 22 and Wednesday 23 February 2022, at Dockside in Cockle Bay Wharf (Sydney, Australia).

For the past 18 months, aquatic centres and fitness businesses have worked relentlessly to tackle the ongoing operational challenges caused by the pandemic. After many months of being restricted to on-screen events only, this event will bring the sector back together, renewing friendships, strengthening relationships and fostering new partnerships.

This event will showcase the best in technology offerings for the sector and highlight the tech trends from across the globe, allowing operators access to the best opportunities, products and services available for their businesses.

Justin Tamsett, Managing Director of Active Management and host of the Fitness & Recreation Industry Technology Summit explains:

“Smart fitness businesses are laser-focused on future-proofing themselves from future lockdowns, making this event more important than ever. Modelled on the success of overseas ‘tech’ summits, decision makers who attend these two transformative days, will take away the knowledge, skills and strategies to use technology to improve efficiencies, effectiveness and profitability.”

Keepme Founder and CEO, Ian Mullane says:

“We’re delighted to have joined the Summit as an official sponsor and partner for the 2022 event and see the sector come back together in person once again. We believe that technology, particularly AI, holds the key to success for businesses to not only recover but to thrive long term. Our industry is forever changed. Digital transformation has accelerated and so the sector must adapt, and fast. Now is the time to march forward with deliberate action and establish our position within the new reality.”

Following the impact of the pandemic on businesses, sales processes and targets have never been so important for operators. On 22nd February, attendees will hear from Ian Mullane who will provide operators with tools to streamline the sales process and increase efficiency in his talk entitled ‘The Ultimate Blueprint for Fitness Sales Operations’.

Registrations for the Fitness & Recreation Industry Technology Summit are available now for just $495, which includes tickets to attend Summit, the inaugural Fitness Industry Technology Awards, access to 17+ hours of webinars through the Virtual Resource Hub, a t-shirt, and more surprises!

For full details or to register online go to

Ian Mullane’s talk ‘The Ultimate Blueprint for Fitness Sales Operations’ takes place on 22nd February 3:00pm – 3:30pm

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