With a background in the fitness industry spanning more than 30 years, Xen brings with him a wealth of experience that includes club operations, personal training, programming, membership, equipment sales and fitness consulting.
Joining Leisure Concepts as the National Key Accounts Manager, Xen will continue to strengthen the relationship that Leisure Concepts has with key accounts. With world class brands that include Atlantis Strength, Merrithew and Intenza Fitness, Leisure Concepts has an impressive portfolio of products that provide facility owners with a unique and highly customisable solution.
Troy McBean, Leisure Concepts Managing Director is extremely pleased to welcome Xen to the team.
“Xen is a welcome addition to our team. Xen’s commitment to the health and fitness industry has been demonstrated throughout his 30+ year career. He is a passionate, highly experienced sales professional and we are delighted he has joined our team”
Xen’s journey into fitness began in 1981 when he took up body-building and martial arts. This paved the way for him to pursue a career in fitness, completing a degree in Sports Science. Starting his career managing fitness centres, Xen has consulted to global fitness equipment corporations, whilst also developing sales, marketing, communication and retention strategies that have helped plan and launch over three hundred health clubs throughout the Asia Pacific region. Xen’s passion for competition and achievement in sport has also earned him an impressive track record in Australian national basketball and bodybuilding.
Xen is recognised as the founder and pioneer of personal training in Malaysia in the 1990’s, renowned for training high profile politicians, members of the royal family, businessmen and women. Xen has also honed his skills as an international speaker, educator and wellness expert, speaking at conventions such as FILEX and IHRSA.
Xen is excited about joining the Leisure Concepts team.
“I am truly excited about joining the Leisure Concepts team this week. Leisure Concepts shares my values of passion, innovation and excellent after sales support and service. I am very excited to be part of growing the presence of the Elite range of Leisure Concepts products in Australia and New Zealand. It’s a very exciting time as Leisure Concepts introduces new products with a new look and feel to the market – I feel privileged to be part of this journey with Leisure Concepts.”
Xen will be attending the FILEX trade show next month and will be available on the Leisure Concepts stand to discuss any product requirements that you may have. Come and meet Xen and take a look at the incredible products that will be on display – these will include Atlantis Strength, Intenza Fitness and Merrithew.