In 2021, the Les Mills Global Fitness Report found that:

• among gym prospects, 65% say offering quality live or virtual classes would encourage them to join a facility
• 59% of prospects say people are a significant factor in choosing a gym to join, and in a group fitness class, the quality of the Instructor is the most important factor for participants
• 40% of fitness class participants are looking for an Instructor who coaches intelligently
• great Instructors are 2.5 times (144%) more likely to win member referrals.

The good news for clubs and facilities is that certified Les Mills Instructors are globally recognised for their world-class training. One of the key factors behind their rockstar teaching qualities, is the ongoing upskilling that Les Mills Instructors are committed to. This occurs through attendance at Quarterly Workshops, the purchase of new program Releases every three months, and the completion of Advanced Training.

Fast-approaching is the final Quarterly Les Mills program Releases for 2022. For fitness businesses, this presents a stellar opportunity to ensure that your members end their year with you on a high. Clubs, gyms and fitness facilities can do this by:

• Building up the hype among members and Instructors, in the lead up to the new Releases
• Encouraging, incentivising/rewarding Instructor attendance at the Quarterly Workshops
• Supporting Instructors with opportunities to experience and practise the new Releases together
• Planning a launch event to introduce members to the new Les Mills Releases
• Continuing to promote the new Releases post-launch (because everyone loves to know when their membership includes something ‘new’!).

To help in the achievement of the above, as part of their partnership arrangement with Les Mills Asia Pacific, clubs who offer Les Mills programs (called ‘Club Partners’) have unlimited access to a comprehensive online portal called ‘Marketing Studio’, which contains all the professionally designed and created collateral required to promote Les Mills programs and new releases to members (i.e., all the assets you require to support the above ideas). In Marketing Studio, you’ll find a Social Media and Event Guide, high resolution imagery, posters, free passes, wallpapers, videos, social media posts and imagery – all of which are professionally designed and customisable.

What’s new at the upcoming Quarterly Workshops?

The Quarter 4 Workshops (referred to as ‘Q4.22 Workshops’) will be held in various locations throughout Australia and Southeast Asia over two weekends: 19-20^th and 26-27^th November. A few of the awesome features of the upcoming Quarter 4 Workshops are:

• International Les Mills Presenter Reagan Kang, is flying in from Malaysia to present BODYPUMP® and LES MILLS GRIT® in Melbourne (26^thNovember) and Sydney (27^th November).
• Workshops are being hosted in Townsville, which means Instructors based in the northern Queensland region can enjoy in-person upskilling this Quarter.
• One ticket = access to multiple locations. For example, if a Les Mills Instructor is in Melbourne on the 26^th and Sydney on the 27^th, so long as they register for the classes in both locations, their one registration ticket will provide access to all Workshops sessions.
• Online, on-demand Education sessions, which deliver practical teaching tips for Instructors to ensure their members have a fun and effective workout experience – every time.
• Instructors who buy their Release Kit/s at the same time as registering for Q4.22 Workshops receive a discount on their Kit price, PLUS receive early access to their Kits.

Registrations for Q4.22 Workshops open on Monday 17^th of October. For full details about Workshops visit lesmills.com.au/quarterly-workshops or to find out more about the benefits of becoming a Club Partner with Les Mills Asia Pacific go to lesmills.com.au/clubs-and-facilities/club_partner_value_proposition

ABOUT LES MILLS ASIA PACIFIC

Les Mills is a global market leader in group fitness and team training solutions, delivered by 140,000 certified instructors in 21,000+ clubs across 110 countries. For 25 years, Les Mills Asia Pacific has been meeting the group fitness needs of clubs and Instructors in Australia and Southeast Asia, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.

Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep your members connected to your club, and to reach new audiences with omni-channel fitness solutions, both inside and outside your physical location. These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+; LES MILLS Content (enabling you to host over 100 Les Mills workouts on your own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training;  and a proven Group Fitness Management system to help clubs achieve their maximum business potential. To find out how Les Mills Asia Pacific can help you create a healthy and sustainable business, contact your local Business Partnership Manager in Australia or Southeast Asia for a no-obligation consult.

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