Group fitness juggernaut Les Mills™, is providing on-demand access to the world’s most popular workouts.

Continuing their commitment to support the population’s health and fitness during these extraordinary times, group fitness juggernaut Les Mills™ is providing on-demand access to the world’s most popular workouts, to Mastercard® cardholders in Australia, Hong Kong, India, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Vietnam and Thailand.

Named the “Best At-Home Workout for 2020” in the USA Today Readers’ Choice Awards, LES MILLS On Demand is an app and web-based streaming service that enables people to access the world’s most popular group exercise classes at home. And under this offer, Mastercard cardholders will receive a special trial period and discount off the standard monthly subscription rate.

Hylton Drake, Chief Operating Officer at Les Mills Asia Pacific, explains:

“It’s a timely offering, considering global research continues to note a boom in popularity for Virtual and on-demand training.”

Hylton is referring to findings such as those from MindBody, which found that 73 per cent of members used on-demand video in 2020 (compared to 17 per cent in 2019), and 85 per cent of members used weekly live-stream classes in 2020 (compared to 7 per cent in 2019). Beachbody on Demand found that in the US, 9 out of 10 regular exercisers said they’d continue with at-home workouts even after they feel comfortable returning to a gym in the future. MindBody research also suggests that 46 per cent of customers intended to combine both at-home and in-club memberships when the pandemic is over. This is reiterated in the findings that 75 per cent of those who use LES MILLS On Demand also attend live classes.

Hylton adds:

“Given this type of data, it’s not surprising that ‘Online Training’ was rated as the ACSM’s number one trend in 2021 with ‘Virtual Training’ at number six; interestingly, previously neither of these ranked in the Top 20.”

Mastercard cardholders can access this special LES MILLS On Demand offer or learn more at https://mstr.cd/38ov6ew

ABOUT LES MILLS™ ON DEMAND

LES MILLS On Demand is a fitness streaming service that provides subscribers with unlimited access to 1000+ Les Mills workouts, including the world’s most popular group fitness classes such as BODYPUMP®, BODYCOMBAT® and RPM™. Seven million people workout with LES MILLS at home and in a gym each week. LES MILLS On Demand has been proven to drive more people into live classes in Clubs, as it enables them to try new programs without any “gymtimidation”. To learn more visit www.lesmills.com.au/lesmillsondemand

ABOUT LES MILLS ASIA PACIFIC

Les Mills is a global market leader in group fitness and team training solutions to attract new and retain existing members. Les Mills Asia Pacific services the Australia and Southeast Asia region, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam and Papua New Guinea.

In ourmission to create a fitter planet, we’re committed to creating success for our Club Partners and Instructors by helping more members fall in love with fitness. Our integrated workout solutions for Clubs have proven success around the globe, and include live classes, LES MILLS Virtual, SMART TECH equipment, live-streaming solutions, the LES MILLS ™ On Demand Affiliate program, Group Fitness Management training, and LES MILLS Content. We also deliver world-class Instructor training, and at-home workouts through LES MILLS On Demand.

Every week, Les Mills helps millions of people to get fit in more than 21,000 Clubs across 110 countries, delivered by 140,000+ passionate Instructors. It takes experience and expertise to build scalable group fitness success. Partnering with Les Mills makes everything simple. To find out more visit www.lesmills.com.au