Malaysian-based exercisers and cycling devotees can now experience the unique indoor cycling workout called THE TRIP®, which was created by the world’s leading group fitness brand, Les Mills.
PAR Fitness in Kuala Lumpur enables its members the chance to pedal their way fit, thanks to a unique immersive fitness workout that was inspired by cinema, live concert experiences and interactive gaming. The result is an indoor cycling class that’s been transformed into an engaging and memorable workout experience that will see members return again and again.
Ryan Hogan, Chief Executive Officer at Les Mills Asia Pacific says:
“THE TRIP® is a fully immersive indoor cycling workout experience, that combines a 40-minute multi-peak cycling workout with a journey through digitally-created worlds. Backed by science, THE TRIP harnesses the power of the cinema-scale screen and sound system, taking motivation and energy output to new levels, and burning serious calories in the process. It’s an unrivalled sensory experience that will take the fitness levels of PAR Fitness members, into new dimensions.”
“With THE TRIP you can cycle into a peaceful sunset, sprint around digital velodromes or ascend steep glaciers. The immersive experience creates a heightened sense of anticipation and reward for members, which leads to increased motivation, energy and a desire to return and repeat! THE TRIP is the ideal workout for members who want to get fitter faster, and with less discomfort.”
Andrew Anthony is the CEO and Managing Director of PAR Fitness in Menara Hap Seng2, Kuala Lumpur (Malaysia), which was originally established in November 2019.
Offering state-of-the-art equipment and a fun workout experience, the PAR Fitness vision is to become Malaysia’s most loved gymnasium brand. “With an eight-year growth plan to establish 35 branches all over Malaysia, PAR Fitness aims to provide all-inclusive services designed to ensure that nobody is denied opportunities to exercise,” says Andrew.
“Our history in the health club industry includes working with some of the world’s leading brands and franchises. We identified a gap in the marketplace in terms of services not being offered to everyone; we believe everyone deserves access to guided exercise.”
Considering their aim to offer all-encompassing fitness opportunities, it’s no surprise that PAR Fitness has added THE TRIP® to its timetable, which already boasts the globally popular BODYPUMP®, BODYCOMBAT® and BODYSTEP® Les Mills programs.
“THE TRIP offers the ultimate in flexibility and convenience for our members, because its virtual format means we can schedule classes at any time. This program adds value to our brand, so we’ll be including THE TRIP in our up-and-coming new branches.”
When it comes to Instructors, PAR Fitness seeks out friendly and approachable Instructors.
“Fitness is a relationships business, so while we need our Instructors to be great teachers, they also must be able to spread positivity at all times. We encourage our Instructors to take part in THE TRIP because we know it’s going to be one of the most sought after classes, especially due to the unique studio and experience it delivers.”
“It’s also important to us to partner with leading fitness providers, to ensure we offer only the very best to our members. When comes to group fitness classes, nothing is bigger or better than Les Mills, especially since it’s backed by science; the success of future programming lies in convenience, and that’s what we get from Les Mills Asia Pacific.”
“THE TRIP is a win-win-win because our Club Partners who offer the program can attract new and engage current and previous members who want to try a special and unique program that delivers results. The Les Mills Instructors who teach the classes have the opportunity to upskill in a unique program, which expands their following and skillset. And, of course, the members who participate will discover a program that gets the results they want in a fast and fun format.”
To learn more about THE TRIP® including how to become an Instructor visit www.lesmills.com.au. Or to find out how IMMERSIVE FITNESS® and Les Mills programs can help your club attract, retain and re-engage more members, contact your local Business Partnership Manager in Australia or Southeast Asia.
ABOUT LES MILLS ASIA PACIFIC
Les Mills is a global market leader in group fitness and team training solutions, delivered by 140,000 certified instructors in 21,000 clubs across 110 countries. Les Mills Asia Pacific services the Australia and Southeast Asia region including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.
Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep your members connected to your club, and to reach new audiences with digital solutions both inside and outside your physical location. These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+; LES MILLS Content (enabling you to host over 100 Les Mills workouts on your own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training; and a proven Group Fitness Management system to help Clubs achieve their maximum business potential. To find out more visit www.lesmills.com.au.