Technogym, the world’s leading wellness and fitness company, today announced the amazing results of its ‘Let’s Move for a Better World’ campaign – a worldwide social initiative to raise awareness in the fight against obesity and sedentariness, that ran its fifth edition from 12th to 31st March, 2018.
‘Let’s Move for a Better World’ is the biggest social campaign in the fitness and wellness industry, which embodies Technogym’s mission to improve wellness on a global scale. Thanks to Technogym’s ecosystem and Mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the users were, the bigger the donation to the communities.
Participants’ MOVEs (Technogym’s unit for measuring movement) were logged through Technogym’s Mywellness cloud – the first open platform in the industry that connects people and fitness facilities all over the world.
Thanks to the Technogym Ecosystem, a unique solution that includes connected equipment and the Mywellness cloud, users can enjoy a fully personalised wellness experience, and facilities can create challenges amongst their members or with other clubs.
The new 2018 edition of the campaign has allowed an increased number of operators to win and donate a piece of Technogym equipment to a not-for-profit organisation of their choice, thanks to the new awarding system that enables every facility to win by reaching predefined targets of movement performed.
In Australia, Aquafit in Campbelltown, finished in first place with the club’s members collecting more than 3million MOVEs. As winners of the challenge, the club gets to donate $10,000 worth of state-of-the-art Technogym equipment to their chosen recipient, Magdalene Catholic High School.
Kristen Green, Executive General Manager at Aquafit said “we are thrilled to finish as the top team in Australia for the third consecutive year. With over 600 participants at Aquafit registered, the challenge creates a great sense of unity and fun, driven by a common purpose, and the desire to make a difference to inspire movement.”
Key stats from the 2018 edition:
- 1,033 fitness facilities across 29 countries participated
- Over 180,000 participants tracked their exercise on Technogym equipment collecting MOVEs
- A total of 628 million MOVEs were generated
- This represents over 263 million calories burned or approximately 37,000 kilograms lost
- Moreover, a representative from each of the participating facilities will get the chance to take part in ‘The Let’s Move for a Better World Conference’ at the Technogym Village, in Cesena (Italy) from May 20th to 22nd, 2018.
The conference allows participants to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official award ceremony.
For further information visit www.technogym.com/gb/letsmove