Nerio Alessandri reminds us that we must get ready to surf the new social trends that will emerge after Covid-19.
Dear Friends and partners,
in these days of worldwide emergency, I want to express more than ever Technogym’s proximity to you, industry operators and Wellness ambassadors. Together we have built a great industry that creates value not only from the economic but most of all from the cultural and social standpoint, to everybody’s benefit: States, Corporations and Citizens.
For over thirty years, we at Technogym together with you, industry operators, have devoted our full energy to the promotion of wellness in different sectors: fitness, sports and health.
As an entrepreneur and a manager, I know the sacrifice you have gone through to make your dreams come true. I know how worried you are in this very moment. We all work passionately every day to build the future of our companies and employees, and to create value for our territory.
Let’s think positive! Let’s try and use this period as an opportunity to spend more time with our families, reflect, make new strategies and get ready for the innovation that we will have to implement immediately in a changed world.
In our sector human relationship is vital, and it is important to keep in touch with our community – now more than ever. Some research shows that club members who have the opportunity to train also at home, are more loyal to their clubs in the mid-long term. Right now, engaging your members at home through digital tools – as many of you are doing – will ensure a strong retention benefit to your clubs afterwards.
At present, innovation for clubs means being able to provide service at home to your members. Technogym has always believed in this opportunity for clubs. As a matter of fact, our Mywellness Cloud platform enables operators to deliver training and coaching programmes to their members remotely. In order to benefit from this technology in the best possible way, these weeks Technogym is offering a free consultancy service to all Mywellness registered fitness and wellness centres and to operators who are interested in learning more about this opportunity.
This crisis will be over soon, but it will define new behavioral standards and we must get ready to surf, together, the new social trends that will emerge. Our industry will be even stronger and more significant than before.
Technogym is operational worldwide, in compliance with health and safety measures. Deliveries and customer services continue and our team is at your disposal to support you.
Technogym stands at your side, as always. Thanks for your trust throughout the years, we are proud to represent, together with you, one of the industries that most contribute to the world’s sustainability.