In the past decade, the team assisted major brands, independent gyms, health clubs, and fitness businesses around the world to deploy personal training systems through a licensing model under the Alloy brand. The Alloy Personal Training, systems, platforms, and know-how have been used to serve millions of members in thousands of fitness facilities around the world.
Team Alloy is Founder and CEO Rick Mayo, CEO Suzanne Robb, VP of Franchise Development Tony Chemer, and VP of Education Matt Helland.
In 2019 Mr. Mayo’s Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.
Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry. He is a subject matter expert in personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.
“The name ‘Alloy’ was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting,” says founder Rick Mayo. “Over the past few years, I kept asking myself how our team and brand could do more to meet our mission; the answer became clear, we needed to create a total solution.” It was in 2018, Rick and the team at Alloy decided that moving into a franchise model was the answer they sought, “We know a formula that works, and that is a key ingredient to a successful franchise.”
“Franchising enables us to support our business partners fully from build-out design, through equipment, fitness operations, marketing, specifications and more,” says Suzanne Robb CEO of Alloy PT Franchise, “The Alloy Franchise Model encompasses all that we have learned about running a successful business, from Personal Training, Marketing, Staff Management, and everything in between.”
Until now gym operators picked and chose the parts of the Alloy systems they needed to fill in gaps in their personal training programs. “Says Tony Chemer VP of Franchise Development, Now we will be starting from scratch we are able to provide total support of our systems already proven in thousands of gyms worldwide.”
The Alloy Personal Training Franchise is ready to go to market with franchise recruitment and sales process on September 1, 2019, and will focus largely in the southeastern United States for the first year with a strong focus on Florida, Georgia, North Carolina, and South Carolina. The team has begun identifying prospects and is prepared to have discovery days and sign on franchise candidates in 90 days.
If you or someone you know, is interested in having their own successful personal training business the Alloy systems are well developed, and they are focusing on very discreet segments.
Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalised coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best. Click here to learn more.