Life Fitness enters into a partnership with Melbourne-based business I Choose Awesome.

Life Fitness, the market leaders in fitness equipment for commercial and consumer use has entered into a partnership with Melbourne-based business I Choose Awesome, who deliver complete in-house Personal Training and gym services to residential apartment buildings.

Typically, property developers engage I Choose Awesome prior to the building’s completion, to consult on the gym’s set up and to then work with Life Fitness to deliver and install the premium fitness equipment that offers residents an ideal mix of cardio, strength, free weights, cable functional training and stretch equipment.

I Choose Awesome then staff the gym space full time (at their cost), with a fully qualified Personal Trainer who is responsible for the upkeep and professional management of the gym space. They’ll also monitor residents’ progress throughout their fitness journey, essentially revolutionising the way apartment residents workout and maintain optimal health and fitness. Staff will also manage and deliver gym inductions, monthly reports, routine maintenance, in-house health and lifestyle seminars, and more.

The inclusion of I Choose Awesome in property developments serves as a powerful additional service for residents, which comes at no financial cost to the Owner’s Corporation.

I Choose Awesome Director, Benjamin Selby-Hele, reached out to partner with Life Fitness ten months ago, because Life Fitness’ premium equipment and after-sales service is unrivalled in the industry. This unique business model is tailored to the needs of residents within the building, and is designed to increase the sense of community in a residential space by encouraging residents to interact with one another in a gym space that has been specifically designed as an engaging community hub.

A Life Fitness fit-out with I Choose Awesome management, enables residents to stay fit without having to leave their home, which is of great importance in the current cycle of lockdowns. It also facilitates the development of healthy, engaged communities who connect with each other – also a significant factor in the current COVID climate.

Hawthorn Park is a residential apartment project, which saw the developer (Dahua Group) engage I Choose Awesome to provide consultancy and gym services for the health and wellness amenity (gym). The I Choose Fitness team said:

“Life Fitness has been awesome to work with, right from the outset of the Hawthorn Park residential apartment project. As soon as our company was engaged by the developer, Ryan Lang was immediately available to sound board ideas off, and work collaboratively with, in order to come up with the best equipment solution for the petitely-sized Hawthorn Park gym space. Life Fitness’ range of hybrid machinery (two-in-one machines) in particular, proved invaluable in fitting out the gym space effectively and providing an expansive breadth of training options for the residents who now frequent the gym and the Personal Trainer who manages and trains clients in the space.”

“From the design phase to the installation, and post-installation servicing and follow-up, Life Fitness has been on the ball and readily available to answer questions. They’ve also devised solutions, including finance solutions for the developer – to enable them to minimise their capital outlay using Life Fitness’ in-house finance team. Now that the Hawthorn Park project is complete, the continued relationship that exists with the Hawthorn Park Personal Trainer who is on site, and the Life Fitness team, is very cohesive and fluid; with both parties working together to ensure the space, and equipment within the space, is always in optimal and safe condition for the residents to use.”

To learn more about the Life Fitness/I Choose Awesome Hawthorn Park success story watch the video here.

To learn more about Life Fitness freecall 1800 689 622 or visit

About Life Fitness Australia

Life Fitness Australia is the exclusive distributor of the world’s leading fitness brands: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT. Established in 1997, Life Fitness Australia has offices in 6 states with over 100 employees nationally. Life Fitness Australia’s proven track record and history of excellence is unmatched in the industry. For more information about the Life Fitness family of brands and products, freecall 1800 689 622 or visit