Freemotion from iFIT and Australian Fitness Supplies announce new strategic partnership.

We are pleased to announce a new distributor partnership between Freemotion and premium fitness equipment wholesaler Australian Fitness Supplies. This partnership will enhance the brand’s presence in the thriving Australian commercial fitness sector, supporting new and existing Freemotion customers across the country. The move also expands the reach of iFIT— the parent company of Freemotion and one of the world’s best health and fitness platforms.

Through iFIT, exercisers work out in the most breathtaking destinations on Earth, live and on-demand. iFIT is available in the club on Freemotion cardio machines, at home either on NordicTrack or ProForm equipment or the iFIT TV app as well as on the go with the iFIT mobile app.

What’s more, this game-changing iFIT technology already exists in the Australian commercial fitness sector, offering immersive omnichannel experiences that drive engagement, retention and lifetime member value. By integrating Freemotion and iFIT, facilities can create more touchpoints with members to stay connected with them wherever they are.

Scott Walton, Freemotion Sales Director, APAC and MEA said:

Successful operators must provide an interactive, connected fitness offering to meet the diverse needs and expectations of today’s exercisers. This partnership will set a new standard and grow the omnichannel opportunity in the Australian fitness sector”.

Dan Alenaddaf, Managing Director of Australian Fitness Supplies noted:

We always strive to be a step ahead of the ever-changing and evolving fitness sector. Freemotion offers best-in-class products, including interactive cardio experiences powered by iFIT, which we believe is the most engaging content platform available. With Freemotion and iFIT, we have something truly exceptional we can offer across Australia.”

To learn how Freemotion and Australian Fitness Supplies create a world of health and fitness that keeps your members coming back to you, contact Steven Goltman at