This expanded partnership will see the inclusion of LES MILLS Content in the franchise’s popular member app, AF Connect, which is a tailored coaching domain that provides users with practical guides to fitness, nutrition, and recovery, as well as blogs about healthy living. The inclusion of LES MILLS Content means the app will now also provide a curated collection of Les Mills workouts, which is likely to satisfy the 59 per cent of consumers who favour a 60:40 split between gym and at-home workouts (according to the 2021 Global Fitness Report).

Anytime Fitness Asia COO for Core Market Ryan Cheal says:

“We want to make health and fitness more accessible by launching our online platforms. Our members can get the best education on nutrition, recovery, mental health, and workout on-demand at the gym, at home, at work, and at the local park, with the world’s number one in group exercise Les Mills. Not only will this platform be free for our members, but we also want to give everyone a seven-day free trial.”

Ryan Hogan, Chief Executive Officer at Les Mills Asia Pacific says:

“With LES MILLS Content, the AF Connect platform gives members access to 100+ Les Mills workouts including BODYPUMP®, BODYCOMBAT®, BODYBALANCE® and more. This ensures the brand’s omni-channel fitness offering meets the expectations of its members – and gym members around the globe, actually – who are now seeking exercise options outside the club, to supplement their in-gym training.”

“Essentially, LES MILLS Content means Anytime Fitness members can enjoy the classes they love doing in the club, at home or on-the-go. This helps to ensure that members remain in the brand’s own native ecosystem which, in turn, reduces the likelihood of them turning to competitors for those at-home workout options.”

“LES MILLS Content is designed to complement existing in-club offerings, through the creation of meaningful digital and in-person connection with members, so we are really excited to support the rollout across the Anytime Fitness network.”

To find out more about LES MILLS Content and how it can help future-proof your club or facility against pandemic-related impacts, contact your local Les Mills Asia Pacific Business Partnership Manager in Australia or Southeast Asia.

ABOUT ANYTIME FITNESS
Anytime Fitness is the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4.2 million members at more than 4,800 gyms and is the only franchise of any kind to have locations on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities that feature top-quality exercise equipment. Anytime Fitness gyms are now open in 32 countries. All franchised gyms are individually owned and operated and features the “Anywhere Access” policy which allows members access to any Anytime Fitness gym worldwide. For more information, visit www.anytimefitness.com.

ABOUT LES MILLS ASIA PACIFIC

Les Mills is a global market leader in group fitness and team training solutions, delivered by 140,000 certified instructors in 21,000+ clubs across 110 countries. Les Mills Asia Pacific services the Australia and Southeast Asia region including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.

Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep your members connected to your club, and to reach new audiences with digital solutions both inside and outside your physical location. These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+;  LES MILLS Content (enabling you to host over 100 Les Mills workouts on your own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training;  and a proven Group Fitness Management system to help clubs achieve their maximum business potential.

ABOUT LES MILLS CONTENT

LES MILLS Content is a new profit centre to help clubs and fitness facilities better engage their members, so they fall in love with fitness and achieve their goals faster. LES MILLS Content is a cost-effective digital solution that enables clubs and fitness facilities to host 100+ LES MILLS workout videos, which members then access via the club’s own app or website. These include world’s most popular workouts such as BODYPUMP®, BODYCOMBAT® and BODYATTACK®. The key features of LES MILLS Content are:

• 100+ videos including equipment and non-equipment workouts, technique tips and mindfulness videos.
• New Releases every Quarter, to keep your content fresh and your members engaged.
• Royalty-free music, so you’ll never have licensing issues.
• Ability to host LES MILLS Content within your own app or website.
• Capacity to go live within one week.
• Access to white-label app if a club does not already have one.