An affordable Aussie gym franchise is unrecognizable after a recent rebrand.

With the aim to revive motivation for improved health and fitness, Plus Fitness is committing itself to evolve with you by introducing its bold new brand offering across Australia and New Zealand.

The global fitness brand has implemented vivid refreshed branding, paying homage to its foundations through new vibrant blue elements with clean, soft sandstone and grey interiors that portray the edgy and competitive nature of the industry.

Members will see clubs start to transform with modern, sophisticated and luxurious amenities, signifying the strong, competitive and reputable brand evolution focused on being the best affordable gym on the market.

The new club fit out aligns with the future of Plus Fitness, which stems from a deep understanding of the mature and competitive fitness market. High quality is now the baseline of member expectations, and the brand needed to deliver an unrivalled gym experience with a new and exciting design as a foundation for growth.

Contemporary facilities feature a smooth transition between cardio and weight zones to enable effortless workouts, as well luxurious bathrooms with modern amenities. Illuminated by inspiring lighting fixtures, Plus Fitness offers the perfect setting for achieving a range of fitness goals.

Plus Fitness is committed to building strong relationships with its members, understanding an individual’s goals, struggles and achievements and supporting them to reach these like never before. Plus Fitness aims to become one of the largest fitness offerings in the country setting big expansion plans for 2023 including additional clubs and members. The first step is refitting 100 clubs with the latest signature look, with all clubs expected to be refitted with new branding by 2025.

Not only is the company genuinely committed to motivating and helping people achieve their goals, but their technology offerings are also built to support this. Plus Fitness will soon launch an industry leading digital HUB which connects and integrates all Plus Fitness systems together, providing an efficient environment for the business to function based on credible data, facts and insights from within. The HUB will also allow member access via phone meaning no more access cards.

Gordon Martin, General Manager, Plus Fitness said:

“Our redesign is a reinvention of ourselves, which we felt was necessary for the environment we’re in. Providing high quality gyms for our members to train in is vital in remaining competitive and continuing to grow. The new club design is just the start. Our new tech offerings will provide all the necessary tools to build everlasting relationships with our members allowing us to provide them with support and motivation to keep their fitness goals on track.”

In bringing to life its vision of leading the way in the fitness industry, Plus Fitness always seeks to raise the bar for personal growth and fitness. Through action as much as words, the brand continues to set an example on premium quality, service and environment in the industry.


Plus Fitness is the most progressive Australian 24-Hour Gym Franchise network. With its corporate offices located in Sydney, Australia, Plus Fitness has sold over 200 Franchises across Australia, New Zealand and Asia. Find out more at