Responding to customer demand from across the globe and providing operators with a cohesive choice across the range, leading fitness supplier and manufacturer Precor has updated the colourways of its cardiovascular products. The bold, new look embodies sleek and sophistication, replacing the traditional Pacific Blue covers with dark Tungsten, and the frame in either contemporary Gloss Metallic Silver (GMS) or chic Black Pearl (BP).
Doug Durnford, Senior Product Manager responsible for Commercial Cardio for Precor, comments:
“The key driving force behind the frame colour changes is our customers. Over the last five years, 80% that requested a custom-made piece chose either silver or black. We listened to what they are asking for and responded with stylish changes. The new frames are bolder, and the neutrality of the colourways means they will blend into any gym environment.”
The two new colours, GMS and BP, featured on both the Experience Series 800 and 700 cardiovascular lines offers a neutral palette. Working cohesively with the current Precor strength range, which already features GMS as a standard colour, the new CV frame colourways provide a clean, unified look across the gym floor.
Choosing new colours
The Precor Industrial Design team, responsible for the fit, finish and next generation of colours used on Precor equipment, assessed various properties when choosing the new scheme such as the tone when used in conjunction with the new Tungsten accent colour, colour trends, and how the colours matched at intersection joint points. The new elegant colours give operators a refined, consistent choice that works across all Precor machines.
For operators that prefer a more traditional look, Gloss Metallic Silver provides the perfect option, whereas those looking for a modern bold image, Black Pearl provides the answer.
Precor strength kit also benefits with the addition of new upholstery colours Hunter Green, Blue Jay and New Purple upholstery. Peter Borchert, Senior Product Manager at Precor, comments:
“New colourways have been introduced in line with customer requests, with the three new ones working well within the education sector. Customisation is extremely popular at the moment, and while educational institutions generally require custom colours, we are now also seeing more enquiries from budget gyms and in particular boutique operators, who are looking for specific colours.”
The new colour design delivers versatility of choice across the brand. Along with interchangeable P82, P62 and P30 consoles, Precor provides operators with the flexibility to mix and match across the different CV lines, while now delivering a cohesive look across the whole range, with a vast array of choices to suit a variety of business models.
See our latest innovations at The 2018 Fitness Show at the International Convention Centre, Darling Harbour, Sydney, Australia Friday 20th to Sunday 22nd April. You won’t miss the Precor Stand at the front entrance of the Trade Hall Booth #1800.
For those who missed the 2018 IHRSA Exhibition & Convention, San Diego, USA last week – see more here.