Record Numbers For Technogym‘s Social Campaign ’Let‘s Move For A Better World’ 2019
For the sixth year running, the number one social cause campaign in the industry has connected a community of 200,000 people around the world who have donated their exercise for a good cause
Technogym, the world’s leading wellness and fitness company, today announced the amazing results of its ‘Let’s Move for a Better World’ campaign – a worldwide social initiative to raise awareness in the fight against obesity and sedentariness, that ran its sixth edition from March 11-30, 2019.
‘Let’s Move for a Better World’ is the biggest social campaign in the fitness and wellness industry that embodies Technogym’s mission to improve wellness on a global scale. Thanks to Technogym’s ecosystem and Mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the users were, the bigger the donation to the communities.
Participants’ MOVEs – Technogym’s unit for measuring movement – were logged through Technogym’s Mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world.
Thanks to the Technogym Ecosystem, a unique solution that includes connected equipment and Mywellness cloud – users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs.
This year the campaign has allowed an increased number of operators to win and donate a piece of Technogym equipment to a not for profit organization of their choice, thanks to the awarding system which enables every facility to win by reaching predefined targets of movement performed.
Some key stats from the 2019 edition:
- 1,373 fitness facilities across 32 countries took part
- 200,000 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement
- A total of 766 million MOVEs were generated
- This represents over 345 million calories burned or approximately 109,000 pounds (49,441.5kg) lost
Moreover, a representative for each of the participating facilities will get the chance to take part to the Technogym Forum at the Technogym Village, in Cesena (Italy) from May 16th to 19th.
The Forum allows participants to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official award ceremony.
More information visit www.technogym.com/gb/letsmove