Today tens of thousands of Australians came together as a virtual community in countless locations across the country to continue their support for life-saving breast cancer research at the 23rd Women in Super Mother’s Day Classic, Australia’s largest breast cancer fundraiser.
The Mother’s Day Classic (MDC) has been bringing the community together on Mother’s Day for 23 years and in that time raised over $37m for breast cancer research.
Zara Lawless, CEO of MDC Foundation said organisers were truly inspired by the tens of thousands of families and friends who, in these unprecedented times have participated in the first ever virtual walk and run event in the lead up to and on Mother’s Day.
Ms Lawless said:
“The Mother’s Day Classic has always been more than the sum of its parts, it is more than a fun run and walk, it is more than a highly successful fundraiser, it is a community celebration that allows people to be part of something bigger than themselves and to know that, however they have been touched by breast cancer they are not alone.”
While there were no physical events this year due to COVID-19 restrictions, there has been an extraordinary response with participants registering online for the virtual challenge walk and run across Australia.
Within 48 hours of the bans on mass gatherings, the Mother’s Day Classic launched its virtual event and was the first national event to do so.
Organisers were adamant that cancellation was never an option. All things that are at the heart of the Mother’s Day Classic, such as bringing the community together on Mother’s Day to celebrate the lives of those that have been touched by breast cancer and raising vital funds for breast cancer research whilst keeping people active and connected, could still, and have been achieved in a virtual sense.
The Mother’s Day Classic said that the tremendous response to the virtual event has exceeded initial expectations.
Ms Lawless said:
“We have had an extraordinary response from the community, with participants registering from every part of Australia. Social media has come alive with people sharing when, where and how they are taking part in the Mother’s Day Classic and their connections to the event and the cause.”
The MDC Foundation is proud to continue the legacy of this national event that started in 1998 and to collaborate for the first time with Vision Australia Radio (VAR) producing a special two and a half hour live Mother’s Day national broadcast, representing a bold and innovative initiative by two iconic, future focussed community organisations.