One of Sydney‘s most successful fitness studio owners is hosting ’The Business of Fitness’ half day workshop on Friday 21 June from 1130am- 5pm at the Park Hyatt in Sydney.

Ben Lucas, the owner of Flow Athletic, Flow Training Centre and Flow Revive is the host and within the workshop he will share his learnings from  20+ years in the fitness industry plus the know how from founding, growing and scaling his three businesses

The session will cover:

  • Digital marketing and sales
  • How to host world class events (like Flow After Dark which we had 900 people to a Yoga Class)
  • How we took a team of over 50 to run the @nycmarathon and raised $150,000 for charity on the journey -How to evolve your business to stay ahead of the competition (we have had double digit growth every year since we started in 2013)
Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. It is now known worldwide and they have a lot of internationals coming in to try out their classes. He was also named one of the 2017 ‘Men of Influence’ by Men’s Style magazine.
Ben also came up with the innovative Flow After Dark silent yoga disco concept in 2016, which has now held 9 sold out events across Sydney, Melbourne and Brisbane. He has also created the Nightclub Spin, Sofa 2 Surf and 30 Days Clean concepts which are always huge hits and generate a lot of interest within the media.
In 2015 Flow Athletic won the Telstra Small Business of the Year Award and last year he was also profiled in the Optus business feature
Prior to getting into the fitness industry, Ben was a professional NRL player for the Cronulla Sharks and a number of other teams. After finishing his stint with the NRL, he went on to own three very successful personal training studios and during that time he also turned to Ultra Endurance running.
In the space of 5 years, he ran 40 marathons and 5 ultra marathons all over the world. Due to his interest in running, he then went on to train up 101 non- runners to run and complete their first marathon! A challenge he said he probably won’t take on again, however as a result Sofa2Surf was born.
Ben has raised over $250k for charity in the last 5 years including $100k for beyond blue