Big Industry names released so far include:
- Simeon Panda
- Calum von Moger
- Kwame Duah
- Sophie Guidolin
- Dan Conn
- Ellice Whichello
- Laura Henshaw
High profile exhibitors to include:
- Matrix Fitness
- Life Fitness
Australia continues to have a huge appetite for fitness, and it’s predicted that by 2022/23 the fitness industry revenue will grow to $2.4 billion1, which means it’s never been a better time for The Fitness Show to enter into its 14th year.
The Fitness Show (held in Sydney this April, and later in the year in Brisbane, 13-14 July; and Melbourne, 26-27 October) brings together the latest in fitness education, technology, health foods, sports nutrition, group fitness and fitness apparel. For fitness professionals, the event provides a platform to meet face-to-face with fitness and health business owners and expand professional networks.
Since its beginning in 2009 (at that stage only in Sydney) The Fitness Show has seen incredible growth, and in 2014 launched into Melbourne, and in 2015 Brisbane. From the period of 2009 through to 2013, the show grew in revenue and profitability by over 200%. The Sydney event had doubled in size going from a 10,000m2 event to a 20,000m2 event, and from 150 exhibitors to over 300. The visitor numbers have also significantly increased year on year, increasing from 6,000 in 2009, to 34,000 in 2013. Steady growth has continued since, and it’s expected that this year will see more visitors than ever walk through the Fitness Show’s doors, both from a trade and consumer perspective.
Director of The Fitness Show, Shaun Krenz, says the event is the perfect showcase, and launching pad, for the biggest fitness trends and brands emerging in 2019.
“Many exhibitors have seen great success from using The Fitness Show as a launching pad, like EHPLabs for example, which started at The Fitness Show on the smallest stand but very quickly went on to hold one of the biggest stands at the show. They are now are one of the more well recognised brands in the market.
“Companies like Reebok and Lorna Jane have also commented that the shows are critical in helping them maintain their status within the industry. They use the events as a platform to engage all of their core segments with exclusive product launches. Life Fitness, the leaders in the commercial equipment category, consider the event to be without question the most specific and successful marketing activity that they do.”
Krenz continues that the event is also important for the talent/fitness influencers that attend. He says:
“Influencers use the event as a platform to help build their profile, capture data and engage on a more personal level with our audience. Before Biggest Loser, Michelle Bridges and Commando Steve used the event to become the leading influencers within the space, and in current years we have seen significant gains in social media followings for all of our guests off the back of appearances at our events.”
Shaun doesn’t want to ignore the fact though that despite many Aussies having a keen interest in health and fitness, more than two-thirds – 67 per cent – of Australian adults are overweight and obese, with the likelihood of this increasing with age.2
He wants to rally cry the industry and aims this year, and going forwards, to create a supportive space which attracts, inspires and educates not only industry professionals and hardcore fitness lovers but the more mainstream consumer too.
“The Fitness Show is unique in the Australian market in that it caters to both the trade and consumer markets. It’s a trends-based industry that is forever evolving, and we continue to stay at the cutting edge of this by ensuring we always present a reflection of the latest and greatest that this industry has to offer.
“We want to expand the perception of the event so that it’s not just seen as a workout space for industry professionals and fitness fanatics, but also that it brings under one roof the best in wellness for the whole body and mind. Our over-arching intent is to continually look for new content to keep the concept fresh, and we are keen to explore potential partnerships to create out of show experiences. This will keep making the show exciting and as inclusive as possible for mainstream consumers too.”
The Fitness Show is set to be the unmissable event of the year for those wanting to be at the forefront of the trends in the health and fitness industry. Don’t miss out on securing your tickets now for the Sydney Fitness Show, 12-14 April 2019.
If you work or own a business within the fitness, health and wellness industry you can register for a complimentary pass to attend the Fitness Show Sydney. Just make sure to register before 10 April via this link.
About The Fitness Show
The Fitness Show is open to trade and general public from 10am – 5pm daily across the 12-14 April 2019 at the ICC Sydney. The exclusive industry zone will be open from 12-13 April 2019. For more information visit www.fitness-show.com.au and follow Facebook and Instagram for updates on show features, timetables and confirmed celebrity guests.
The Fitness Show will also be held in Brisbane: 13-14 July 2019, and Melbourne: 26-27 October.