The Wellness Program announces that Emmett WIlliams and Alborz Fallah to join the new Board of Advisors.

The Wellness Program announced today the introduction of a new Board of Advisors. These advisors will leverage their collective skills and expertise to provide guidance and direction to the company’s executive team through its growth and development as an innovative fitness technology company.

Joining the newly established Board is Emmett WIlliams and Alborz Fallah.

Emmett Williams is a partner and APAC CEO of Myzone, a fitness hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for gyms. Myzone currently serves 7500 commercial customers and over 2 Million users.

Emmett said:

I am proud to be invited onto the advisory board of The Wellness Program. This Australian start up is a prime example of the innovation that will drive the global fitness industry forward over the coming decade, leveraging artificial intelligence against behavior change theory to help drive exercise adherence. Helping customers to obtain their health and fitness aspirations and helping operators to unlock economic gains is fundamental to the industry’s growth, and The Wellness Program is positioned to be one of the key catalysts in this regard.

Alborz Fallah is one of Australia’s most successful young entrepreneurs. Fallah founded and grew the company to dominate the Australian car review market before selling to Nine Entertainment for $60M.

Owen Bowling, CEO of The Wellness Program said:

We are very excited to welcome these talented and experienced leaders to help guide us through the product launch and growth phases of our business. Their combined expertise in the key areas of fitness-technology and digital business operations will play a valuable role in guiding our strategic decisions and accelerating our market penetration. I am confident these additions to our team will give rise to new and exciting opportunities and help strengthen The Wellness Program’s position as a leading provider of A.I. coaching for the fitness industry.”

Seed Round Open

The Wellness Program also announced the opening of its latest seed round, The AUD$350,000 will be used to launch the developed product into an Australian testing phase prior to international expansion in 2022.

Interested parties can contact Owen Bowling at

About The Wellness Program

The Wellness Program develops artificial intelligence solutions for the fitness industry. Coach Welly is an A.I. coach for gym members that helps them succeed by providing personalised coaching, accountability and support. Launching in Australia in Q2, 2021, Coach Welly will offer gyms a new way to engage their members while providing personalised support using artificial intelligence.

Learn more at

Contact for comment:

Owen Bowling
CEO +61451022617