As the fitness industry grows, it has never been more important to stay up to date and current with the latest developments, skills, and even new technologies.

With over 20,000 Australian Registered Exercise Professionals (AusREPs) and 200 CEC (Continuing Education Credit) providers, our goal is to guide the industry in furthering AusREP’s knowledge and skills, ensuring that the highest possible quality service is being delivered.

Investing in training and education to develop employee skills, knowledge and performance will benefit you and your business in a multitude of ways. This is supported by research that showed 96% of employers believe ongoing education have a positive impact on job performance [1]. By doing so you can enhance professionalism and accountability of your staff [2]. This also affects client satisfaction as they too will benefit from better skills, positive attitude and efficiency of staff [3]. As a result, client engagement can be increased which is a key focus as research shows satisfied customers will be more loyal, therefore improving retention and profitability [4].

Professional development has been shown to have a positive relationship and strong positive impact on employees’ performance and productivity [5], and staff members who receive job-specific training are found to be more productive, confident and satisfied at work [6]. These aspects of performance can further maximise resources and reduce the need for supervision in the workplace [7] which is paramount to the fitness industry.Therefore as an employer, providing avenues for professional development to your employees can reduce any financial burden that comes from employees who are less engaged and productive.

Longevity of staff employment can have a positive impact on retaining long-term clientele. This is supported through LinkedIn’s 2018 Workplace Learning Report, that revealed 94% of employees said that they would stay with a company longer if it were to invest in their career [8]. Similar to Allied Health Professionals, exercise professionals are delivering a service that can impact positively on a person’s health status and are a pivotal part of the health and wellbeing of society today. This means by actively engaging and providing training and support for your staff, you are more likely to reduce employee turnover and promote the loyalty of your clients [9].

[1] Destiny Solutions (Firm). Lifelong education and labor market needs: an examination of how ongoing learning benefits the society, the corporation and the individual. 2012

[2] Filipe HP, Silva ED, Stulting AA, Golnik KC. Continuing professional development: Best practices. Middle East African journal of ophthalmology. 2014 Apr;21(2):134.

[3] Gesme DH, Towle EL, Wiseman M. Essentials of staff development and why you should care. Journal of Oncology Practice. 2010 Mar;6(2):104-6.

[4] Tsitskari E, Quick S, Tsakiraki A. Measuring exercise involvement among fitness centers’ members: is it related with their satisfaction?. Services Marketing Quarterly. 2014 Oct 2;35(4):372-89.

[5] Sal A, Raja M. The impact of training and development on employees performance and productivity. International Journal of Management Sciences and Business Research. 2016 Jul 10;5(7).

[6] Gesme DH, Towle EL, Wiseman M. Essentials of staff development and why you should care. Journal of Oncology Practice. 2010 Mar;6(2):104-6.

[7] Deakin Co. 8 ways investing in staff development improves your bottom line, Deakin University. 2018

[8] Learning L. Workplace learning report: The rise and responsibility of talent development in the new labor market. 2018

[9] 5Firth L, Mellor DJ, Moore KA, Loquet C. How can managers reduce employee intention to quit?. Journal of managerial psychology. 2004 Mar 1.

[10] Laplagne P, Bensted L. The role of training and innovation in workplace performance. 1999