The Women in Fitness Association (WIFA) will hold its first live event in San Diego on Thursday, March 22, at the Omni San Diego Sail Rooftop Terrace during IHRSA 2018. The theme for the event is Women who ‘birthed’ an industry. The innovators, creators, movers, and shakers who came forward with educational development, programming, and teaching skills to help grow the industry. These early starters created and shaped Industry Standards and Guidelines.
WIFA will feature one woman each week leading up to the event, which will include table topics highlighting each woman honored intended to spark inspiration and conversation among the members, many of whom will be meeting face to face for the first time.
WIFA debuted in May 2017 and was founded to create a place for women to gather in community with one another. The WIFA vision is that every woman professionally representing the industry can find her place and rise to her fullest potential. WIFA aims to see more women in the boardroom, championing each other to achieve success through collaboration.
WIFA CEO and Founder Lindsey Rainwater formed the association from a place of pure intention to partner with women across the globe.
“Considering women account for 80 percent of purchasing decisions in the average household, having female representation at the table provides a well-rounded perspective within any business, says Rainwater. “WIFA is an opportunity for awareness.” says Brandi Bergeron, founding WIFA Board Member, “Through collaboration, education and mentoring opportunities we are shining the light on capable and qualified women so they can rise within the fitness industry.”
WIFA Membership has grown quickly over the past 9 months, to include over 100 executive members and 6 corporate sponsors. Both WIFA members and non-members across all facets of the industry are invited to attend. RSVP is required for entry and can be submitted at www.womeninfitness.org/ihrsaevent