Adala Bolto, who has been in the fitness industry for over 12 years, is about to launch a new fitness movement for women that’s set to be a game changer and also the first of it’s kind.
In 2017 (launching in June 1018), Adala co-founded ZADI Training with Diana Williams the CEO of Australia’s No 1 health and fitness club Fernwood.
ZADI is the first ‘franchise’ network to offer female specific HIIT and functional combination programs – endorsed by exercise science, innovative technology, smaller trainer/ participant ratios and an environment which promotes targeted fitness.
ZADI uses the most effective metabolic circuit training methods, designed exclusively for women and endorsed by renowned exercise scientist Damien Kelly.
All workouts cover key elements including strength, cardio, flexibility and core. The scientifically proven approach eliminates a one-size-fits-all workout to deliver maximum results.
The concept of ZADI was created after a dynamic shift in the fitness industry and the rise of functional group training and boutique fitness. Traditional bigger gyms and health clubs that offer everything were the standard choice for people however, smaller functional training classes solved some of the major problems faced by traditional gym goers. Since then, smaller group training has provided a more personalised experience that has greatly impacted the fitness industry. It is because of this that individuals are willing to invest more money towards their health to see actual results.
In fact a recent industry report has outlined that ‘Millennials are spending big on trendy places to sweat,’ and a huge part of this is the community-like environment. Smaller group training classes provide a more personal setting that brings people together to help motivate and establish a support system.
There are a few reasons why fitness boutiques are taking the industry by storm, challenging the traditional gym model.
Individual attention: Smaller group fitness classes that fit only a limited number of attendees are able to offer a more intimate setting. Trainers are therefore able to work more closely with their clients and stay updated on their fitness progress. Not only that, instructors can build on relationships where they can actually address clients by their first name.
Culture: When people make a decision on choosing a boutique fitness studio they often look at the offering, branding and culture. The overall atmosphere of the studio plays a huge part as people often participate in exercise in their free time. It is very important that people enjoy spending their time there and this helps with building motivation. A fundamental aspect of ZADI Training is the community-like atmosphere. It aims at ‘connecting a community of likeminded women’ who are inspiring, empowered and passionate. The exclusive community of women are strong, confident and ready to take charge! This is why millennial trends are showing that people are willing to invest in their fitness in exchange for the community and culture experience. Fitness boutiques may be more expensive than big chains but they are proving to deliver more targeted results.
Fitness boutiques are really involved with their audience: Traditional gyms don’t have a specific target audience and are generally suitable for anyone. Whilst this is convenient, it can make it problematic to really connect as messages are directed to a wide array of individuals. Being ‘trendy’ is difficult to achieve particularly with millennial’s as it is hard to be relatable. ZADI gives like-minded women the opportunity to join forces to lead and inspire.
Social media validation: The number of followers and establishment of a fitness boutique brand is fundamental for millennials as they often relate this to their own social identity. They like to be part of something exciting, trendy, unique and new to express their individuality. Fitness boutiques have the advantage to offer a hip place to workout and connect with similar individuals to which they can share and post on their mediated platforms.
ABOUT ZADI TRAINING
ZADI offer unique programs in that they are tailored specifically to women and have been developed by renowned exercise scientist, Damien Kelly. Damien’s extensive years and knowledge in the fitness industry have led him to develop cutting edge programs for many Australians. At ZADI, the specialised workout systems are female targeted and set out to achieve three things that are essential to achieving results: challenge, variety and fun. These three key structures allow for challenging yet achievable workouts you can do so that every hour spent sweating is maximised.
Atmosphere is a key factor in ZADI, not only will you be enticed with the latest music tracks, but the qualified trainers have high energy personalities that will leave members feeling motivated and positive.
‘The membership targets per studio are not massive as we are a boutique concept’ says Bolto. ‘We’re aiming for 300 members per studio in the first 12 months’ post launch. Our female-targeted programs are exclusive to ZADI. They’re unique and simple, and are not only backed by science, but
are fun, balanced, challenging and achieve real results.’
‘ZADI have a solid business plan in place to take us through to the next 5 years. We’re definitely not planning on a slow growth path, with 50+ locations projected to roll-out in the next two years across Australia, with a big focus on the East Coast to commence with. Looking at ahead, we have our eyes on some of the high growth international markets including Asia Pacific and the Middle East. These are high growth markets across many industries with a demand for new and innovative concepts – specifically in the Middle East where our exclusive female-only studios will be well received.’
ZADI plays an integral part in one of the highest growth sectors in the fitness industry. They’ve been inviting franchisees to be part of a network that offers key benefits including a simple, low cost setup, simplified systems and virtually paperless and a comprehensive marketing plan with ongoing support. They have also gained the support of Fernwood Fitness, with founder Dr Williams coming on board to co- found the movement.
Adala’s brainchild ZADI Training, is set to make a strong foot print in the Australian fitness industry with ambitious plans to rollout many locations across the local market and further expansion plans internationally.