“Sport provides kids the confidence and capability to be active, setting up strong foundations for a healthier life, with proven long-term physical, psychological, social, and cognitive benefits for kids. Footy is the perfect vehicle to deliver an entertaining and educational program at a time when so many children have been isolating or social distancing.”
“We’re thrilled to continue this great partnership with Coles, with the program sure to be a great addition to many households each day.”
Coles Chief Marketing Officer Lisa Ronson was delighted to launch the new initiative.
“Coles is committed to supporting all Australians and providing families with the ability to live happy and healthy lives. We know that as kids grow older, their healthy eating habits can decline. Our customer insights show that fewer than one in two pre-teens eat fruit (44%) and fewer than one in five eat vegetables each day (16%).”
“This program is focussed on helping kids develop their independence and make healthy life choices. It’s designed to inspire them with fun exercises and wellness routines they can do in their homes.
“We’re proud to support Aussie kids, and hope they love Coles Healthy Kicks as much as we’ve loved creating it.”
Coles and the AFL announced a five-year partnership in February this year, with Coles taking the naming rights of the centre circle for the 2020 Toyota AFL Premiership season.