The exciting union will strengthen the NovoFit portfolio and result in greater national coverage of resources for new and existing Australian customers of both businesses. The alliance with Amer Sports’ leading fitness brand, Precor, is an outstanding addition to the existing 25 global brands currently distributed by NovoFit exclusively in Australia.
The acquisition of the brands’ extensive range of superiorly engineered equipment supported by industry leading technology and software brings point-of-difference products and a well-known global reputation to the distributors’ mounting portfolio. In turn, NovoFit have an established network of national warehousing, servicing, installation and after-sales support that will provide significant advantages to Precor’s current client base, while also exposing the brand and products to a new market.
The synergy between NovoFit’s mission “to be Australia’s trusted provider of global fitness brands”, complements Precor’s own mission “to develop personalised health and fitness experiences” by adding a dominant brand to the distributor while building on customer relations, with the plan that several members of Precor’s most experienced key sales and customer service team joining NovoFit and increasing the After Sales Support department to 19 members.
“NovoFit are excited to have a such a global powerhouse in Precor join our team. In a continually consolidating market this move was very strategic to give the Precor brand national service infrastructure and NovoFit access to strong accounts including Anytime Fitness, Military, UFC, World Gym, Vision PT and many more.” Adam Lewit, NovoFit Commercial Director.
Doug Johns, Precor VP Global Commercial added “We admire the capabilities which NovoFit have built to serve the Australian fitness industry. Going to market through NovoFit will help the Precor brand reach more fitness operators than before and the shift of our top sales and service associates to the NovoFit team will ensure our current customers have uninterrupted support.”
NovoFit is an exciting and dynamic company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over forty-five years of industry expertise, delivering state-of-the-art fitness facilities throughout Australia, New Zealand and Southern Asia. For more information visit www.novofit.com.au
Precor, headquartered in Seattle, USA, designs and manufactures premium end-to-end commercial and at-home fitness experiences that include cardio, strength, group training, and connected solutions. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX® Elliptical, Adaptive Motion Trainer® AMT® and Preva® Networked Fitness. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, and Arc’teryx. For more information visit www.precor.com