Following a challenging 2020 due to lockdown closures across the various states, the national network of Genesis Health + Fitness franchises is off to a very strong start for 2021.

As at the end of February, national memberships are back to 96% of pre-covid levels, including Victoria which was seriously impacted by extended lockdowns – an achievement the whole team is very proud of according to Genesis Health + Fitness CEO Ian Jensen-Muir.

Ian said:

“Gyms were one of the hardest affected, being amongst the first facilities to close down and the last allowed to re-open, and even into this year we’re facing more isolated closures.”

“Extending our program online through the Home Fitness Network was key to getting through the lockdown periods and continues to assist us as we manage hot spots and state-based lockdowns that are continuing throughout this year.”

Looking forward, Genesis Health + Fitness has its eyes firmly set on in-club innovations along with more flexible franchising options.

“From a member perspective there are two key pivots we’ve already made for 2021 – strengthening community and online extension of the gym environment. Community has always been a big part of our offering at Genesis health + Fitness, but it’s more important now than ever before.

“We’re also looking to implement major innovations across the network this year that will bring more services and support under one gym roof and to tap into a growing interest from the market in wellness and achieving balance in one’s approach to health.

“We’ll be rolling out technology like body scanners and massage guns – it’s all about convenience and making it easier for members to achieve their goals without having to visit various providers at different locations.

“There will also be new offerings in the wellness space.”

On the franchise front, the business is developing a number of innovative offers with additional technology and flexibility for new franchisees working in a reduced footprint model.

“Some of the new site options may be up to one fifth of the size of some of our larger facilities and will focus on offering only the core, ‘hero’ elements of the Genesis model. This cost-effective option will appeal to many new franchisees and open up additional opportunities in regional Australia as well.”

Overall, Genesis Health + Fitness is very optimistic about 2021.

“I think this perspective is shared by most in the industry who have been prepared to innovate. While 2020 was particularly challenging because what we faced was new, this year is a different story as we now know much more about what we’re dealing with.”

For more information please visit

About Genesis Health + Fitness

Genesis Health + Fitness is part of Belgravia Health and Fitness, the Australian leader in Fitness franchising with over 20 years’ experience in creating active, healthy communities. Its portfolio includes Genesis Health + Fitness, Coaching Zone Group Personal Training and Ninja Parc Indoor Obstacle Course. Affiliated with JUMP! Swim Schools and BK’s Gym and Swim, Belgravia Health and Fitness supports more than 100 franchise locations across the country. It also forms part of the Belgravia Group: a private group of health, leisure, tourism, property, finance and technology companies with more than 200 locations and 7,000 employees Australia-wide.