For the first time the entire global fitness industry can unite across the globe to hijack every social media platform with these two simple messages:
No matter what aspect of the industry we look at we have all taken a hit – owners, trainers, group fitness instructors, suppliers, business coaches and associations, not to forget consumers. No one has escaped COVID-19.
Governments across the globe have consistently encouraged people to continue exercising as they know it helps peoples mental health. So now it’s time to take a united stand in reminding the world of the power of exercise.
Additionally, while a percentage of our members feel safe to return to our clubs there is still a small group that won’t and together the industry can reinforce that gyms are safe.
Together we can make it happen, so let’s unite on the 1st June to blitz social media platforms!
On the 1st June we ask all fitness businesses, suppliers, staff members, clients and members to share a strong message on their social media platforms:
Gyms and fitness facilities are safe and the place to build your:
- Positive mindset
- Resilience to stress
- Mental alertness
- Friendship circle
You can do a static image, a video message, a long post or even a Tik Tok!
The key to this is to use the hash tags #gymsaresafe #exerciseismedicine, so for 24 hours this is a trending topic across the platforms and the world.
Post on your business social media accounts
- “We care about your health. Your gym/studio/trainer are ready now to help you get healthy and build your immunity. #gymsaresafe #exerciseismedicine”
Ask your staff to post it on their social media platform on the 1st June.
Ask your members to share it too!
Change your Facebook profile picture frame on 1st June
Choose from a range of assets to download and use, or create your own
The key is to include the hashtags: #gymsaresafe #exerciseismedicine
For Your Team
It would be ideal for them to post their own message, rather than share something from the club or studio. Suggested copy for your team with the image:
- “Exercise is important to everyone’s health. #gymsaresafe #exerciseismedicine”
For Your Members
It would be ideal for the members to post their own message, rather than share something from the club or studio. Suggested copy for your members:
- “I feel comfortable going to my gym/studio/with my trainer. You can too. #gymsaresafe #exerciseismedicine”; or
- “I love [insert gym name] #gymsaresafe #exerciseismedicine”
United we are stronger!