Technogym was a protagonist of the Green Carpet Awards, Milan’s Fashion Week iconic event dedicated to promoting sustainability within the fashion and lifestyle industries.
For Technogym, sustainability goes beyond the purely environmental sense and is strongly focused on people’s health. In fact, wellness represents a great social opportunity for all stakeholders – Governments, Companies and Citizens – to promote health, prevention and healthy lifestyles, which are essential to guarantee a sustainable development for the planet in the medium to long term.
During the award ceremony held at Milan’s Scala Theatre, Nerio Alessandri, Technogym’s Founder has awarded with a special wellness award Elle Macpherson, recognised as an ambassador of the values of health and wellness within the fashion sector.
The link-up between Technogym and Italian fashion represents an important platform to promote, at a global level, the concept of wellness, a profoundly Italian way of life, with its roots deep in the ancient Roman saying of “mens sana in corpore sano”, as well as in the Renaissance principles of aesthetics and equilibrium.
Wellness, a concept launched by Technogym over 20 years ago, means a balance between body, mind and spirit, and is achieved through regular physical exercise, healthy nutrition and a positive mental approach. A message that goes beyond the purely hedonistic vision and image of fitness, entering a more holistic and emotional paradigm: from “looking good” to “feeling good”.
In a global context in which wellness, health and sport represent macro trends both for consumers and the industry, and in which the fashion world is becoming increasingly aware of health and sustainability issues, the partnership between Technogym and the National Chamber of Fashion establishes and consolidates the bond between the premium and aspirational Technogym brand and the fashion industry – one of the Italian lifestyle icons in the world.
For further information visit: https://www.technogym.com/au