Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, has announced the official launch of a brand-new, plant-based nutritional shake, F1 Select, in Australia.

F1 Select is part of the Herbalife Nutrition product range, and has been created to meet the market need for an alternative source of protein, particularly for people with allergies to dairy, soy and wheat.

The formula has been developed with all natural flavours and sweeteners, and is gluten, lactose and soy free, as it contains only pea, quinoa and rice proteins. It is available in Natural Vanilla flavour.

The new product comes at a time that sees around 30 % of Australians ditching food products like gluten, dairy or meat, and 17 % of Australians aged two years or over currently avoiding a food due to allergy or intolerance*.

“We are very excited to bring F1 Select to consumers in Australia. We believe that like our other popular nutritional shakes it will deliver immense value to a wide spectrum of consumers, particularly if they have specific dietary requirements,” said Ms Shobie King, Herbalife Nutrition’s vice president/ sub-regional general manager, Southeast Asia.

Shobie King emphasised that Herbalife Nutrition nutritional shakes are underpinned by science, and clinical studies show that daily use of nutritional shakes as part of a calorie restricted diet, coupled with moderate exercise, is proven effective for managing weight.

“Our nutritional shakes are quick to prepare, and is a convenient and healthy alternative to a high-calorie breakfast, lunch or dinner.”

As a contemporary take on traditional nutritional shakes, F1 Select joins Herbalife Nutrition’s existing Formula One offering, which provides an excellent balance of high quality proteins, essential micronutrients and added botanicals and herbs in multiple flavours.

*released by the CSIRO

About Herbalife Nutrition

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition – changing people’s lives with great nutrition products and programs – since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an ageing population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent members in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, Western Sydney Wanderers FC, and numerous Olympic teams.

Herbalife Nutrition has approximately 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted