Once upon a time, group training was easy. It attracted lots of customers, was fun to deliver and made you money. Then the competition heated up.
Everybody was offering the same kinds of classes. Some began to discount. Pretty soon, there was a race to the bottom.
That meant churning customers, thin profit margins, heavy competition, and marketing exclusively with promotional discounts that only attracted uncommitted clients who were seeking a quick fix.
Now studios and gyms are starting to reopen, but post-COVID-19, ONLY with limited class size, which completely changes the unit economics of the business model. In many cases, making it impossible for your business to make a profit. It’s time to evolve to a NEW and BETTER business model.