Leading European operator the McFIT Group – owner of health club brands including McFIT and John Reed Fitness Music Clubs – has unveiled plans to roll out its CYBEROBICS virtual fitness offering across its entire estate.
Already available in over 170 of its clubs, the announcement marks a significant ramping up of the virtual fitness provision within the McFIT Group.
The roll-out has been facilitated by a partnership agreement with digital fitness specialist Wexer, whereby McFIT will exclusively use Wexer as the platform through which to deliver its CYBEROBICS virtual classes.
Paul Bowman, CEO of Wexer, said: “With its incredible CYBEROBICS classes and cinema-style virtual studios, McFIT has already shown itself to be world-class both in the creation of virtual content and in the execution of virtual fitness experiences. As a result, McFIT is seeing the same attendance levels in its virtual classes as in its live classes.
“McFIT is therefore making a further huge investment in this area, expanding its virtual team, adding to its outstanding class library, building high quality virtual studios across its estate, and partnering with Wexer to future-proof the offering.”
Oliver Schulokat, CYBEROBICS managing director, added: “When we decided to roll out virtual fitness across our estate, Wexer was the obvious choice as technology partner.
“We worked closely with Wexer to create the standalone ‘CYBEROBICS, powered by Wexer’ virtual studio concept last year and were very impressed not only by the technology – the market-leading Wexer platform – but also by the passion, support and expertise of the Wexer team. Wexer ticked all the boxes for a successful roll-out: premium technology today, ongoing product development to future-proof our virtual offering, and a great team of people to ensure the success of the partnership.”
Through a range of digital products and services Wexer helps club groups connect with members both inside and outside the four walls of the gym. The original product, Wexer Virtual, features world-class exercise content and allows 24h usage of group exercise and cycling studios. The gym floor product, Wexer Trainer, helps clubs activate their functional space. Wexer also offer Wexer Mobile, an app, which allows streaming of both live and pre-recorded classes as well as ‘on-the-fly’ exercise programming which can be used whenever, wherever.