The Women in Super Mother’s Day Classic announces an exciting collaboration with Vision Australia Radio on Mother’s Day.
The Women in Super Mother’s Day Classic (MDC), Australia’s largest breast cancer fundraiser, is excited to announce a new collaboration with Vision Australia Radio (VAR) as our digital community broadcaster to celebrate this iconic event on Mother’s Day.
For more than 22 years the Mother’s Day Classic has brought the community together to raise funds for vital breast cancer research and to celebrate and remember those touched by breast cancer. Vision Australia is Australia’s leading national provider of blindness and low vision services.
In these challenging times, it’s more important than ever to stay connected, keep active and bring the community together.
Due to the COVID-19 restrictions, the Mother’s Day Classic is now running as a virtual interactive event and offering supporters as well as the broader community the opportunity to participate in a virtual challenge. Registered participants gain access to an exclusive array of interactive content to become a part of something big and contribute to making a real difference on this special day.
The Mother’s Day Classic is very pleased to be working with Vision Australia Radio to deliver a two-hour broadcast on Mother’s Day on 10 May, to unite the community and help raise awareness and funds for life-changing breast cancer research.
There are strong synergies between our two community focused organisations and this collaboration enables us to celebrate a shared commitment to help communities stay connected and healthy.
Let’s stop breast cancer together
Zara Lawless, CEO, MDC Foundation said:
“The Mother’s Day Classic is delighted to be working together with Vision Australia Radio, coming together on Mother’s Day to produce a live broadcast event that unites many different communities throughout Australia. It also highlights the inspiring story of two organisations collaborating in an innovative way during these challenging circumstances to support each other’s shared values.“
Ron Hooton, CEO Vision Australia, said:
“Vision Australia Radio is proud to join with the 2020 Women in Super Mother’s Day Classic as Community Broadcaster. We’re looking forward to highlighting the amazing work the Mother’s Day Classic does for our listeners across Australia.”
“Vision Australia and the Mother’s Day Classic share a common passion and dedication to providing support to those who need it and we’re excited we can be a part of this year’s event.”
This is the first broadcast collaboration between the Mother’s Day Classic (MDC) and Vision Australia Radio (VAR). Both not-for-profit organisations share long term media partnerships with the Nine Network. The Mother’s Day Classic partnership with Nine is now in its 23rd year. Vision Australia’s relationship with the Nine Network began in 1980 with the Carols by Candlelight event and has continued for 32 successive years since.