A Survey of Collective Discovery and Sharing – A Complimentary Report for the Fitness Industry.
Vincent Van Gogh said, “Normality is a paved road; it’s comfortable to walk, but no flowers grow.” Today, our world and our industry finds itself in an era far removed from normality. But, as Van Gogh eluded to, normalcy is comfortable, but it doesn’t spur innovation or success. At ClubIntel, we believe that in this time of uncertainty each of our businesses can blossom into beautiful flowers if we work collectively to discover what others in our industry are and have done to reopen their brick and mortar facilities successfully. In other words, what are the flowers that industry players planted that can help others plant their own garden of success?
This brief survey is intended to uncover what operators around the world are and have been doing to successfully reopen their facilities post-Covid-19 mandated closures. Our goal is to explore what’s taken place over the six months since we launched our initial study of the fitness industry’s response to Covid-19. The first study explored what operators were doing to survive during the mandated closures. This follow-up study looks at what happened during closure, but more importantly, at what fitness operators have and are doing to reopen successfully.
Helen Keller eluded to the power of community in dealing with challenges when she said, “Alone, we can do so little; together, we can do so much.” Such is our thinking. By conducting this survey, we hope to gather insightful and useful data on what others in our global fitness community are doing to foster a flower garden, rather than just a paved road. The survey should take no longer than 5 to 7 minutes to complete and we encourage you to participate by clicking on the link below. If you would like to share photos or short stories that showcase the changes you implemented, please forward those directly to SteveT@club-intel.com.
Our goal is to leave the survey open for two weeks, then compile the findings into a COMPLIMENTARY REPORT that we will share with our readers, post on our website and make available to industry associations for dissemination to their respective groups. By engaging together our hope is this report will serve as a guide to fitness operators around the globe.
All the best and stay safe
Stephen Tharrett and Mark Williamson
