The Virtual Fitness & Recreation Industry Technology Summit this week brings FREE webinar #11 to you and you’ll love this one as you will hear from owners of fitness businesses.
As consumer behaviour evolves with more trade occurring via mobile and online, the marketplace continues to become increasingly crowded with more of your competitors trying to attract the same consumer.What differentiates your business today is no longer the ability to advertise, but instead the ability to strategically place yourself in front of the right audience, with the right message, at the right time, whilst standing out from competitors with similar intentions.
Previously, releasing a photo with a simple message was enough. Today, it’s the combination of creative design, call to actions, geographic and demographic targeting, strategic ad scheduling paired with a deep knowledge of your brand and your consumers to cut through the noise.
In this session with Rachael Dao from LT Network, we’ll look at;
- Changes in the advertising landscape and consumer behaviour in the last 24 months
- The marketing funnel and the key components of your digital marketing strategy
- Learn to use your data more strategically to make better marketing decisions for your business
- How to get in front of your target market better
